A creative practice evermore for ethics and opportunity.

It’s time to introduce ourselves. We are Driftime® — a digital product design practice for like-minded travel and lifestyle brands.

Four years on and Curate Labs is changing. We are welcoming in Driftime®, a streamlined brand bringing together all areas of our expertise under one big sustainable roof. New name, same outlook.

Driftime® is the coming together of our many carefully curated arms of business: the Annual Digest, Curate Magazine, Curate Labs, and the current Driftime® App (formerly Wandering Through). Creating a cohesive and connected business is something we strive to achieve ourselves, and offer as a service to others. From day one we had the privilege of working with people and planet focused businesses, but designing for broad sectors made it difficult to express clarity and truly bring expertise to our partners’ table.

What was once Curate Labs has become a sector specific venture to understand patterns more effectively, whilst delivering high-value design that creates significant impact. Through the well-adjusted lens of sustainability, we are now firmly committed to travel and lifestyle, and developing a new form of editorial experience and platform for conscious travellers and those following the promising and positive trajectory of these industries.

What is Driftime®?

To us, Driftime® is a way of connecting our areas of expertise into a dedicated branch of ethical design; we are both a service and a digital product catering to both businesses and customers. To conscious travellers, Driftime® looks like an interactive resource — a platform that reaches beyond the average travel guide via an interactive experience that looks to support local businesses and their respective communities. Simply put, we are putting crafted editorial experiences that emphasise sustainability, community and discovery into the palm of your hand.

To others, Driftime® Media caters to those in the industry, providing high-grade services and a wealth of experience to travel and lifestyle brands. Our mission is to deliver a positive social, economic and/or environmental impact to our future partners within the digital space.

More and more the world asks questions about businesses global and local impact, both micro and macro. Unlike other lifestyle and travel driven design studios, Driftime® looks to bring together the two into one balanced negotiation. We will listen and grow with the planet, chiming into the crucial conversations about sustainability, and making our positive contributions into active, thoughtful, and meaningful gestures.

So what is the Driftime® platform?

We look to connect with like-minded professionals who share our vision, promoting our inclusive, ethical, and principled perspective. We are first and foremost here for the communities we are a part of; this is for our colleagues, friends, and those we are yet to meet. We are listening to what people are saying and the big differences they want to see, using the insight from others to inform our work and refine our practice.

The platform itself provides curated routes with an editorial twist, providing an interactive experience that bridges the digital and physical. Our intention is to focus on locality, and create a direct line of support to communities with 50% of profits from each route purchased donated back into society.

What’s the plan?

Our years as a design studio under the name Curate Labs has helped to optimise our next steps for Driftime®. The lessons learnt are thanks to our clients, colleagues, and the many hours, days, and weeks spent grappling with thorough improvements and adjustments. Some things haven’t changed, and our commitment to unparalleled creative content and design is maintained, sustained, and progressing to new heights.

What does that mean for our partners/clients?

We are continuing to serve current partners during this transition, and aid them as best we can with our expertise. In order to maintain standards, we have moved on from a number of services to solely focus on design strategy and systems, high-value design, and experience and interactivity. As always, we adopt our Hollywood approach to create opportunities and creative partnerships with all the trusted vendors and professionals we work with, advocating for an ethical practice in every sense of the word.

Why now?

2020 has seen off the chart tremors across travel and lifestyle sectors globally. Out of the dust rises resilient, meaningful business. We’re honoured to strategise and navigate with current and future partners towards what travel and lifestyle is becoming. Working within the remit of responsible and ethical practice, we remain grateful for the worldwide movements and local people keeping us grounded in the now, and aware of what needs to be done to secure a safe, innovative, and forward-thinking future. Driftime® looks to do just that.

Take a moment to wander through our website. Sign up to our newsletter and be the first to know about the new platform launch.

Elsa & the Driftime® team.