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Why gamification is going to boost your company’s digital transformation

The digitalisation of business has increased significantly in 2020 and 2021 due to the public health crisis. Numerous enterprises have really stepped up their digital transition to offer flexible processes internally and avoid losing out on market share. Incorporating gamification at the heart of that digital transition can yield numerous advantages for companies, their employees, the sales team and their clients. The use of gamification could make all the difference.

Gamification is a practice that is deeply rooted in our society and has been adapted for the digital transition of businesses

Gamification is not just a fad but rather a cultural norm, already deeply rooted in our society. Gamification not only allows us to have fun through board games and video games but also to learn and to be motivated by “serious games”. Games have been an integral part of our lives for thousands of years. If you aren’t convinced, we think the Ancient Olympic Games is a pretty good example.

Today, gamification is everywhere and is especially well-integrated on the Internet and social media. It is used by companies on all levels. On LinkedIn, posts with surveys do exceptionally well to increase user engagement. On Facebook and Instagram, you can integrate marketing games to publicise your products or keep in contact with your clients. We are certain of the efficiency of marketing games.

The digital transformation is an inevitable route for companies to follow

Since March 2020, the public health crisis has forced companies to act quickly in their digital transition. Whether that is in the form of internal digitalisation, putting in place systems for working remotely, or external digitisation by launching online sales platforms.

Internal digitalisation:

Putting in place internal communication tools and platforms for working online, digital training platforms, virtual team-building exercises… Transitioning Human Resources departments to the digital world has been a challenging but necessary journey. As well as the technical aspects, companies also had to prepare their teams for the new ways of working and show them the advantages of such huge changes.

External digitalisation:

When it comes to sales and marketing departments, they had to adapt to stay in touch with their existing clientele and continue to reach prospective clients. Proficiency in the world of e-commerce had to be acquired incredibly quickly with the opening of online shops or external customer portals. Social media management and maintaining an online image have become a must for all brands, from large-scale companies to independent retailers.

Let’s consider some of the sectors most affected by the pandemic like retail or hospitality. With multiple lockdowns, creating online shops and takeaway apps has been essential for the survival of these sectors. These tools, however, require a particular level of technical and logistical expertise that must be learnt or outsourced to third-party services.

E-commerce had to be acquired incredibly quickly by many businesses in the recent years

What does gamification bring to the digitalisation of companies?

Gamification is a tool adapted to face modern challenges and can assist in companies’ digital transition in a coherent manner. It helps to motivate your employees and make it fun for them whilst also achieving corporate objectives or informing your clients.

Internal digitalisation:

In terms of internal digitalisation, gamification can offer the following advantages:

  • Facilitate the introduction of new technologies and the transition to staff through an enjoyable presentation of new changes in the company or through the creation of interactive training modules for new company tools.
  • Merge resources to reduce the costs thanks to optimised interactive modules in training and recruitment, for example, which initially require investments of both time and money, but recoup themselves quickly through an economy of scale.
  • Welcome new employees in a friendly manner with training modules and/or games to get to know more about the company.

Here is an example of a Drimify case study in the internal training through a game domain:

External digitalisation:

Gamification can also be a tool to consider in your external digital transition, particularly to support your digital marketing or onboarding plan for your clients. You can also:

  • Support the launch of your new online shop or e-commerce operations with games to help publicise your new digital space.
  • Help your clients discover the many functions of your digital platform through interactive discovery modules and scenarios.
  • Launch new products online or increase visibility to potential buyers through your social media pages, your website or your newsletter.

Drimify works with different retailers to help them publicise their brand:

  • Creating an innovative loyalty system (particularly in the retail sector) through a Game Path™ for a ‘gamified’ activity or a series of shopping challenges shopping with points, badges or gifts on offer to your top clients.

Using gamification with Drimify for your digital transition

Drimify is an intuitive game and interactive module creation platform to use in all aspects of your digital transition. Training modules, employee incentives and marketing games are some of the possible uses.

To create a coherent gamification plan for your company or simply to put it all in place for you, do not hesitate to get in touch with our team.

Photo credit: Riho Kroll, Pickawood on Unsplash

This article was published first on Drimify.com



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