Want Huge Returns? Open Your Restaurant in a Food Court!
You cannot deny the fact that food courts have claimed the central part of the food and beverage industry. Thanks to their innovative spaces channelled to meet the needs of multiple restaurant formats. After all, what else can be a silver lining to springtime folks or people weary from a day’s work, other than a drive-in food court, with pocket-friendly and delicious dishes?
Well, food courts are generally located in shopping malls, or airports, or as standalone developments. As far as TamilNadu is concerned, standalone food courts in Chennai are a welcomed option for restaurant businesses to enter the F&B space. Let’s now explore why.
Benefits of Opening Your Restaurant in a Food Court in Chennai
#1 A Greater Consumer Base
JLL conducted a survey last year to discover the expectation of the consumers. You’d be surprised because it’s really not what you think. You see, 40% of the consumers today, choose a shopping centre or a mall, primarily based on the restaurants located there.
And, here’s where food courts give you and general consumers an extra edge. Let’s break this down for you.
For instance, consider a food court in OMR, Chennai. As you are well aware of, OMR is the Silicon Valley of Chennai, which turns out to be the spot of attraction to many work goers and tourists. And you must understand that what those customers are looking for, is a great variety.
As a case in point, Worker A might just want to boost his mood with Rolls on Wheels’ concept ice cream, while his friend and colleague Worker B might desire to guzzle on Smokin Bar-B-Que’s delicacies.
Under scenario 1, let’s assume that both those F&B vendors are in their individual spaces. Contrastingly, assume that in scenario 2, Rolls on Wheels and Smokin’ Bar-B-Que, are in the same food court. Now, ask yourself, what would Worker A and Worker B prefer?
Give us five! Yes, you got that, right.
You see, customers view food courts as convenient spaces that offer a wide variety of food options at moderate prices. Since, food courts are innovatively equipped with entertainment avenues in a lively atmosphere, the urban crowd desires to make food courts its lifestyle.
Now, you don’t want to lose such a colossal consumer base, do you?
#2 New Business at Low Operating Cost
It’s wonderful that you planned to open a restaurant. But as is the case all around, the COVID-19 has disrupted all business functions in ways one couldn’t imagine. You’d second with us that there’s been a tangible amount of damage to lives and livelihoods.
Under such circumstances, considering the financial constraints, you might be worried that you cannot bring your restaurant into full functionality. Friend, don’t worry, this is where food courts come to your aid.
Generally, restaurants in food courts are small, and hence, their operational costs are also lower. Into the bargain, if you want to open a restaurant outlet in a food court, you would only have to spend less upfront capital. Trust us, the cash you’ll roll out to install your counter in a food court is much lesser than it takes to set up your brick and mortar restaurant.
Dine-in spaces are managed by the food court operators and so you wouldn’t have to spend a dime to set up the restaurant ambience. To start with, you can maybe, explore Drive’N EATS OMR. They have available ready-to-serve spaces to be leveraged immediately. Check out their Facebook Page here.
#3 Minimal Labour Costs
In a food court, the space allotted to each restaurant is minimal in comparison to that of your standalone restaurant. Therefore, your requirement of staff would also be minimized. With drive-ins and self-services, food courts lessen your manpower requirement.
That said, the food court arrangement entails you to concentrate on just two things: swift order management, and faster delivery. What’s more, you could also add in your modes of services such as takeaways and deliveries.
So, as you set up your restaurant in a food court, you will only have to look into the staff who will take the orders and prepare the food items. In this manner, you can efficiently reduce your management and labour costs, and, in turn, invest the saved capital elsewhere for more returns.
Install Your Restaurant in a Food Court Today!
Yesterday’s gone, and tomorrow may be too late. So, brace yourself for a lucrative journey today! Click here to explore Chennai’s best food court outlet available for installation.
Today is all you have to bring your restaurant into function amidst the pandemic. Embrace it as your silver lining and get your F&B business rolling!
