Choosing A Company Name

DriveThru Branding
BRAND BITES
Published in
1 min readNov 14, 2017

Before brainstorming on your company name, you may want to think about what type of name might be best for your company.

Here is a quick primer on the various types of names.

There are generally three types: Descriptive, Suggestive and Abstract.

  • Descriptive: a name that describes functionality. Example: FlexiMop (a flexible mop)
  • Suggestive: A name that suggests benefits. Example: Casabella (a beautiful home)
  • Abstract: A name that feels like an abstract concept or idea. Example: Method (a technique, order or system.)

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DriveThru Branding
BRAND BITES

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