From Brand Guide to Content

Brand Guide 101

When talking about Branding, people tend to talk about Brand Guides. But what are they, why do they matter and how do you use one?

A little primer… At the end of a branding engagement, you should be provided a Brand Guide.

While all Brand Guides are not equal, your guide should provide you with your:

• Brand Story
• Personality and Behavior Traits
• Tone of Voice
• Visual Look and Feel

Your guide is your “True North,” and functions are your starting point for every piece of content and communications, so all your content will work together, always telling the same singular story regardless of audience or platform.

Below is a chart below that describes in greater details how you will utilize the elements of a Brand Guide to create more cohesive and impactful content.

If you are creating a website or a designing a logo, start with DriveThru Branding. We can help you get your Brand Strategy done, quickly and affordably. Learn more here.