HARRY’S — HOW THEY GET BRANDING RIGHT

Be Meaningful, Be Concise, and Be Consistent

When establishing a brand, we believe that there are three core principles every startup should keep in mind: Be Meaningful, Be Concise, and Be Consistent.

To demonstrate, what we mean, we’ll feature brands we love who do this well and break it down for you. First up, Harry’s.

Brand Principle 1: Meaningful

Your “Why” must matter to you and your audience

From their homepage and beyond, Harry clearly articulates the mission behind their company– to create high quality products at a lower than average price point. You may ask why that is more “meaningful” than other brands who are trying to make more affordable products, and you’d be partly right. What makes Harry’s stand out is the way they tell their story, both in the words they use and the imagery they choose.

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