Revamping Barbie

AdAge recently posted an article about Mattel’s revamping of the iconic Barbie brand.

HERE’S OUR TAKE
While Mattel makes positive strides to evolve “Barbie,” the doll, to be culturally relevant and representative of modern physical and ethnic realities, we wonder how else the brand will push our culture to make “Barbie” the idea, a positive ideal for women.

While the Barbie business is experiencing success, we hope the brand itself will act more forcefully above and beyond the doll to drown out the cultural meaning of “Barbie” that lives four generations deep — the female stereo-type of a hyper-vapid materialist who is rarely working, only grooming, shopping, and dating.

WHAT DO YOU THINK? How should brand Barbie act in order to continue the momentum started with how doll Barbie looks?