Small Businesses Deserve Branding, Too
What we do, and why we do it.
Contrary to popular belief, branding doesn’t have to take 3 months.
Big or small, all businesses today create enormous of content. But making the right choices about how and what to communicate is fraught with complications. Particularly if marketing isn’t your expertise. You may be clear about what your company does, how you do it and even why you do it. But the real challenge comes in translating that knowledge into a crystalized message, tone, look and feel — consistently.
So, how do companies ensure they tell a concise, consistent story? The answer is to start with Brand before creating one piece of content.
Branding isn’t built for small businesses.
Unfortunately, anyone who has worked with a traditional brand agency — whose process includes long and expensive engagements — knows they’re not built for fast moving, startups and SMBs. So, unfortunately most small businesses go without branding — or try their hand at a DIY approach. (Not recommended.) The result? Hours of internal debates, a reinvention of the wheel with every piece of content created, and inevitably, time and money wasted launching inefficient, fragmented content that doesn’t communicate what you need to communciate.
Because we believe small companies deserve branding — DriveThru Branding was born.
We believe all companies, no matter the industry, stage of business or size, should have clarity about their brand. We believe brand is the mothership, unifying how you look, sound, feel and act. It is an encapsulation of everything that makes your company unique and should be baked into everything people experience from you — your product, logo, name, social media, PR, ads, elevator pitch, hiring practices — everything. By starting with brand, before creating one piece of content, you’ll ensure whatever you create will consistently tell your story. (And save yourself from serious headaches and heartache.)
DriveThru is a new consulting paradigm, providing brand services for small, fast moving companies.
Our process and products were built specifically for the needs and realities of companies on the go. In 2 weeks, for an affordable price, we build custom guides that provide direction for everyone on your team — marketers, salespeople, designers, writers and developers — so there is clarity and alignment about what you do, how you do it, why you do it, and how that story translates into what you say, how you say it, and how you look.
One of the biggest reasons startups and small companies fail is lack of consumers/users/customers. Don’t miss an opportunity to connect with your audience. Get your story straight — from the beginning.
