Trends & 2017
Published in
1 min readDec 27, 2016
Our take on trends… In the briefest terms, don’t focus on them!
Sure, we all enjoy end-of-year recap lists, and more lists that to look to the future. But don’t get bogged down in the details, or try too hard to make sure you’re executing on all the trends you read about. If you are keeping up, following what’s happening in marketing, technology and your own industry domain, you’re doing great.
When it comes to marketing, trends only matter so much. And sometimes behind ON trend isn’t helpful at all.
Our belief is this. Don’t focus on what everyone else is doing, saying or trying. Focus on your company, not on others.
If you stay true to that, you’ll always be on trend.
