Why is brand consistency so important?

Ever have a song stuck in your head? It’s probably because you’ve heard it over and over again — or it’s just got a hook that won’t let you go.

The same is true for your brand. The only way to get your brand stuck in your consumer’s head is to constantly sing the same song over and over and over again. Your words, tone, imagery should all be consistent regardless of audience or platform.

So before you start executing on any content, find your brand’s north star — your reason for being, how you look, sound and behave. With a solid foundation, achieving consistency across all your content will be far easier.