How Data Will Improve The Next Car You Buy
Making cars is a complicated process. It’s time-consuming and expensive. The rewards of success are massive, but the cost of failure is high. That’s why manufacturers do everything they can to make sure the next car they produce is a hit.
But in 2019 and beyond, the essential component of the car manufacturing process isn’t the latest robotic technology or even the best car design; it’s data. Data drives almost every decision made by motor manufacturers (OEMs), at the start and end of the process and everywhere in between. So how will data improve the next car you buy and how can safely sharing your auto-related data make car-buying and driving more pleasurable and safer?
What data do OEMs collect?
OEMs add connectivity to their cars to enhance drivers’ experience and to collect accurate data on what happens to their car once it has left the factory.
By integrating Bright Box technology, OEMs can analyse not only the car’s technical performance, but also consumers’ individual driving statistics and style. Combining many data points, Bright Box alone collects over three million ‘messages’ from 500,000 customers daily on its system, helps manufacturers really understand how their cars are performing in the real world.
It also helps OEMs and dealerships make better sales and marketing decisions. For example:
● sending targeted promotional offers at the right time
● getting comprehensive satisfaction reports and understanding where there are issues
● predicting when is the optimum time for a car’s next service
● improving warranty costs and repairs related to software and electronics
● providing personalised aftermarket services
As for cybersecurity and privacy, all consumer and business data is protected by rigorous national laws. Companies that collect data invest heavily in cyber-protection. Bright Box, for example, has undergone rigorous testing to gain its enterprise-standardInformation Security Certificates, such as ISO/IEC 27001:2013.
Its multi-layered approach to cybersecurity involves extensive system penetration tests and no personal data is stored on the phone itself. Everything is stored in the cloud. Any access to personal customer data via the app is protected by using two-factor authentication by SMS or biometric monitoring.
So sophisticated data collection, combined with security, provides OEMs with the relevant information they need to maintain good customer relationships and in the longer-term, help inform them how to adapt their future models.
