Pickleball brand achieves a 66% increase in operational efficiency using low-code platform

Embracing an agile and iterative approach to product development and operational enhancement, Selkirk achieved remarkable progress through rapid release cycles and swift responses. This methodology allowed them to swiftly learn and refine their product, driving continuous improvement and operational efficiency.

About Selkirk

Pickleball, America’s fastest-growing sport, blends the elements of ping pong, tennis, and racquetball. Selkirk, a leading pickleball equipment brand, is at the forefront of this movement, crafting high-performance gear to fuel the pickleball obsession in every player. With a mission to redefine pickleball’s perception globally, Selkirk not only manufactures top-notch equipment but also collaborates with educational institutes and communities to promote the sport across all demographics.

Streamlining Customer Operations Amidst Growing Demands

As Selkirk’s customer base expanded, managing a plethora of data across various platforms became increasingly cumbersome. Disjointed systems like Google Sheets, Airtable, and Zendesk hindered efficient customer support operations. Manual handling of tasks such as updating customer information and processing warranty claims led to inefficiencies and compromised service quality.

Centralized Dashboard for Enhanced Customer Service

Recognizing the need for a centralized solution, Ben spearheaded the development of an internal tool on DronaHQ. This centralized dashboard seamlessly integrated with existing platforms, enabling Selkirk’s team to access, update, and manage data from a single interface. By automating manual processes and reducing cognitive load, the tool streamlined operations and empowered the support team to deliver prompt, high-quality service.

Boosting Productivity and Customer Satisfaction

The adoption of DronaHQ’s solution catalyzed a remarkable transformation at Selkirk. Employee productivity surged by 66%, with tasks that previously consumed 45 minutes now completed in just 15. The streamlined workflow saved manual work hours and elevated the overall customer experience. With fewer resources for repetitive tasks, employees could focus on value-adding activities, further enhancing service efficiency and customer satisfaction.

“DronaHQ was easily integrated with all our required platforms, which made it easy for us to process key business tasks and helped us reduce the manual efforts going behind one single task as now it can be done much quicker and more easily,” shares Ben.

Conclusion

Selkirk’s journey with DronaHQ exemplifies the power of innovation in driving operational excellence. By leveraging a centralized dashboard, Selkirk not only optimized internal processes but also elevated customer service standards. As they continue to build internal tools on DronaHQ, Selkirk remains committed to delivering unparalleled experiences and fueling the growth of pickleball worldwide.

Key Takeaways

• Centralized dashboard on DronaHQ streamlined operations and enhanced customer service.
• Automation of manual tasks led to a 66% increase in employee productivity.
• Selkirk’s commitment to innovation ensures continuous improvement and customer satisfaction.

Future Prospects

Selkirk plans to leverage DronaHQ’s platform for future projects, ensuring ongoing optimization and innovation. With dedicated support from DronaHQ’s team, Selkirk remains poised to excel in the dynamic landscape of pickleball equipment manufacturing and customer service.