Evolving the Dropbox brand

Collin Whitehead
Oct 3, 2017 · 1 min read

Today we’re announcing the biggest change to the Dropbox look in our ten-year history.

As our mission has evolved from keeping files in sync to helping teams in sync, we realized our brand needs to change, too. Our new brand system shows that Dropbox isn’t just a place to store your files — it’s a living workspace that brings teams and ideas together. The look is expressive, with vibrant colors, rich imagery, a versatile typeface, and playful illustrations.

We’d like to present the new brand to you with its full expression, so we’ve built a site just for that purpose. We’re so excited to share it with you.

Explore the new Dropbox brand →

Dropbox Design

Dropbox Design

We believe joy is the engine that powers the best ideas. We’re designing a more enlightened of working, so you can love the way you work. More on dropbox.design.

Collin Whitehead

Written by

head of brand studio @dropbox

Dropbox Design

We believe joy is the engine that powers the best ideas. We’re designing a more enlightened of working, so you can love the way you work. More on dropbox.design.