The Dropup Agency team partners with Paul Mata, owner of NTE Sport (formally known as M1 Racing), to help promote diversity in motorsports. With professional race car drivers, Ashley Freiberg, Ryan Nash and Don Yount, the NTE Sport team strapped into a McLaren 570GT4 to race in the Michelin Pilot Challenge at Road Atlanta last weekend. While the results weren’t exactly what they were hoping for, they are certainly making some noise in the industry.

Having not raced in over two and a half years, Freiberg steps back on the grid with determination to achieve her goal of one day winning the greatest race in motorsports; the 24 Hours of Le Mans race at the Circuit de la Sarthe in Le Mans, France. Though it has been awhile since her last race season, but Freiberg has no shortage of accolades.

As the first woman to win an overall Skip Barber Series Championship, first woman to win a Skip Barber National Series race, first woman to win a Skip Barber MX-5 Cup race, first woman to win a Porsche GT3 Cup race in North America, first woman to win an overall race at the Daytona International Speedway, first woman to win a Continental Tire Sportscar Challenge race, first woman to globally to podium a Lamborghini Super Trofeo race and finished 2nd in her first attempt at the 12 Hours of Sebring, Ashley is on a mission to make a global impact by introducing more women to motorsports.

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Through innovation, creative design and passion-driven marketing, The Dropup Agency helps brands more uniquely connect with customers.

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