3 key statistics you should take from every webinar

I bet you didn’t know this, but you can obtain a whole host of information and statistics from your webinar. The majority of the information you can generate aids you in perfecting the art of hosting the perfect webinar. You may not want to be looking at each piece of information every time. However, there are some key statistics you should be taking from every webinar or meeting regardless of your desired outcomes. Sometimes, it is hard to tell how successful your webinars are without having the numbers to back it up. These statistics will help you develop the perfect meeting structure. In addition, these statistics will allow you to better understand your audience, undeniably being an asset for driving leads.

Attendees register and how many turned up

Consistently keeping up with recording an attendees register can serve as an indicator of the success of your webinar (You can even learn how to attract people to your webinar). A poor attendance over a period of time will reveal issues which might not be prominent within. By singling out these issues you could determine the exact reason for poor attendance. This gives you the opportunity to improve user experience and drive the attendance levels up. If however, the register consistently shows high attendance, you could then test out and implement new techniques and practices. Either way, the register is a reflection of the overall success and effectiveness of your webinar.

Engagement in a webinar

Engagement scores are important to record as they will give you an idea of how engaging your topics and speakers are. This will also provide an indication about which segments of your presentation tend to be more actively engaged with. Polling with Drum is one way in which you could help analyse your engagement. This information is, therefore, significant in determining the interest of your attendees. The more interested they are in a certain topic, the more emphasis you can create on it during your next webinar. Thus, once again improving the overall experience for your attendees.

Enquiries post-webinar

Similarly, enquiries after a webinar are just as important. They are a direct demonstration of attendee engagement. A spike in website enquiries could mean your audience was positively engaged throughout the session and is eager to get involved and learn more. Feedback offers insight into aspects which could be improved in future webinars.The attendees will definitely recognise notable and memorable parts of a webinar, making their feedback invaluable. The meeting host should, therefore, record and encourage all enquiries at all times. Additionally, these records should reveal the full extent of interest in the information and the general topic discussed in your webinar.

Webinars can provide you with substantial information about your attendees, the topic and how you and your company can tackle certain issues. These are just three key statistics we recommend every webinar host to take from the online learning experience it provides. However, there is a wide range of different webinar statistics available for you to choose from. You need to select the ones which are vital to your business efficiency and success. Use this to not only increase the effectiveness of your webinars but to also generate business growth.