Increase Customer Confidence on your eCommerce Website
It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently. Warren Buffett
Good relationships with client consist of several components. In the case of online business, it is important to show a real team behind the online store caring about client’ well-being.
We have collected a few tips to help you earn a good reputation among your customers.
1. Simple and nice design and texts
First time users appear on the main page, they evaluate the site in 20 seconds, in other words, people judge book by its cover.
According to Google Analytics benchmarks statistics, the bounce rate of web pages fluctuates between 40–50%, which means that almost half of your visitors leave the resource immediately. And according to the results of the recent Bounce Exchange research, 70–96% of these users will never return to your site.
It means that you have only a few seconds to impress and interest users.
Beautiful, well-ordered and clean design give a sense of trust. But many customers may be scared off if main page of your online shop is cluttered with disordered banners.
Also, the customer may be deterred by aggressive headlines like ‘You will not believe…’ or ‘Guaranteed satisfaction!!!’ Do not impose your goods on the customer, be patient and try to explain as easily as possible how you will help a client to solve this problem. Remember that your users are real people and they don’t want to be deceived.
Another important point, users will feel closer to your company thanks to the photos of your real team instead of the free stock photos of strangers.
Try to avoid the situation when visitors of the site may think you are a cheater. Make an effort to make visitors understand that there is a real working business behind your online store. Invest in good design and treat carefully the content of the store.
Also, be attentive to the UI/UX of your site. There are a lot of articles on this topic on the Internet and you always can hire a professional. Right design and good user experience will increase your sales and will show your customers that you really care about your business.
2. Recommendations and feedback
When your potential clients may read recommendations about your products from other customers, the purchase process becomes more natural and safe for them.
It’s easier to make a decision knowing that someone has already done the same thing before and became happier after that. Good feedback which you can place in a prominent place on your site is the best advertisement of your online store.
But if someone has left not quite positive feedback don’t correct it. Because no one is perfect and just positive feedback will cause suspicion. It’s better to solve the problem and respond to unsatisfied customer so that other clients can see that you take care of your customers and try to provide the best service for them.
Show that you care about your reputation and correct your mistakes. In addition, it will confirm that your online store is real.
3. Logo of your main customers
When users see the logos of big and famous customers they think: ‘Such large companies check everything twice before starting cooperation. If they trust this company, then I can do it too.’ Therefore new visitors to your site feel more confident about starting cooperation with you.
4. Security policy
We recommend you to show that you take care of security and privacy of all user data during payment by credit cards.
After so many cases of fraud involving credit cards on the Internet, even a child will not enter credit card information on the first site they see.
Provide users with a security guarantee using a Verisign verification badges and other services . This will help you in building credibility among doubtful potential clients. These badges inspire the largest amount of confidence when they are placed on the payment page.
But you shouldn’t go overboard and put all possible signs on the one page. This may be similar to how cheaters try to show the safety of their services in every possible way. Therefore, your site may cause suspicion or even a backlash.
Badges of various security services contribute to increasing the level of trust in your online store:
5. FAQ page
It’s important to have answers on all possible user questions. Once you have a list of the most frequently asked questions, you can collect them all together and make a separate FAQ page with answers on the site.
If possible, create a separate phone number for the support service. You can also use online chat to respond promptly to all customer questions.
Whatever method of communication you choose, the main thing is that you should be always available through these channels.
And be sure to fulfill the promises and guarantees given to your customer.
You also can help your clients to make a purchase with help of clear and simple instructions on how to make payment and order the delivery and.
Of course, these are not all the ways you can increase customer trust in the online store. But they are the main points that need to be taken into account when communicating with users.
The main thing is to be friendly and not indifferent to the users’ problems. Add love for everything you do and it will turn out well.
Thank you for your attention! Please, share this article with those who think about launching eCommerce site. Hope our tips will be helpful.
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