Webinar: What Is Thought Leadership? (Video and Podcast)
Published in
Dec 15, 2020
I was pleased to recently present DSR Ghostwriting’s first webinar comparing thought leadership and content marketing and providing an introduction to how to get started with both.
The webinar is embedded below as a video and as a podcast.
The webinar covered:
- Thought leadership: what is it?
- Thought leadership: key benefits
- Thought leadership vs. content marketing
- Formats for thought leadership
- Placement and distribution opportunities, including on-site and off-site resources
