No mention of how much was raised and how successful it went on to be.

A few observations here as an investor:

1) He showed preference to some creditors over others and was in a position where he was refusing to pay one and still using their services fraudulently – this is concerning and shows me bad decision-making and company direction.

2) He was overtrading in a state of insolvency and could not cover his liabilities – this is also worrying as a simple solution would’ve been to slow down the project and negotiate affordable payment terms across creditors but instead chose to almost compromise the whole project (i.e. the animals almost dying).

3) His “prototype” cost $400k. What on earth for? If your aim is to prove your idea, a bit of creativity can help you achieve that in much leaner ways.

4) He still didn’t prove that anyone would pay for the experience. If his addressable market fits a specific demographic, why not engage them directly through his Go to Market strategy and open his house for business at convenient times. At least there would be something to measure for investors.

I appreciate the “hustle”, but this was bordering on reckless, and an investment in this individual is a frightful thought to say the least.