Don’t rely on typical social media awareness unless that gets you some real sales. Sales Through Micro-Apps V1.

The leather footwear has been one of the fastest growing sectors in the leather industry of Bangladesh. Orion footwear is one of the emerging brand in the market of Bangladesh, which is a concern of Orion group of companies Ltd.

Mid 2017, the company was looking forward to bolster their sales by collaborating marketing innovation with technology. The objective was to thrive the customers towards purchasing products in volume. Orion Footwear partnered with us and we developed a web app to progress towards the goal.

Before development, we spent a handful time with our analyst team to identify an opportunity for the brand to convert real sales rather just another marketing campaign with fancy awareness objectives.

We ended up designing and developing an application which would engage the customer and end with the purchasing decision. The app enabled the customers generate automated QR codes containing discount offers. It also had a smart shuffling pattern to avoid fraud activities. We built the application in Python and ensured security throughout the entire campaign. Customers came to the outlets, scanned the QR code with their own mobile devices and claimed the discount shown on their screen from the shop on their chosen product. While claiming they did input their name, contact and email. This also bolstered the KYC archive of the company like never before.

We ensured all the outlets were able to access to the admin panel with discrete login credentials based on different roles, change the status of each deals with side notes and labels which ended up with a real-time reporting of the campaign. Nearly couple of thousand customers availed the discount from the outlet for any chosen product in less than a month. Therefore, the app engaged a substantial number of customers both directly and from social media campaigns and Orion Footwear progressed prodigiously towards their goal.