Dubbz Hub: GameFi, meet SocialFi

Kyle McConnell
Dubbz
Published in
4 min readJun 25, 2024

When Kevin and I first came up with Dubbz, we were playing a game during the 2020 pandemic lockdowns. Gaming kept us sane, social, and imagining what the gaming space might look like in the future.

A casual first chat turned into an obsession as we gradually zoomed out to the entire ecosystem: gamers, developers, and content creators.

We love gaming. But, when we looked at the big picture, we found a broken ecosystem.

1. Fragmentation

We realized that the current gaming landscape is fragmented. Gamers, developers, and streamers run in silos, often disconnected from each other. There are great platforms for gaming, streaming, and development, but they rarely intersect in a way that benefits everyone involved. We wanted to change that by creating a unified platform where these communities could connect and thrive together.

2. Lack of Financial Opportunities

For a select few, gaming can be a full-time career. Still, most gamers and creators struggle to monetize their passion. The opportunities to earn are limited, inconsistent, and controlled by big centralized entities. We envisioned a platform where every participant could unlock financial opportunities, turning gaming from a hobby into a sustainable livelihood.

3. Inadequate Support for Gaming Creators

Platforms like Patreon and OnlyFans aren’t built to help gaming creators thrive. They lack the features needed to support the dynamic and interactive nature of gaming content. Gaming creators need more than just a subscription model — they need tools to host tournaments, engage fans in real-time, and create immersive experiences. We wanted to provide a platform that addresses these needs comprehensively.

Enter Dubbz Hub

To address these challenges, we imagined a hub that aligned the interests of gamers, developers, and creators — where everyone was on the same team to improve the gaming experience while growing and earning together.

We’re launching Dubbz Hub to make that vision a reality.

Anyone Can Become a Creator

Dubbz Hub is an innovative SocialFi platform designed specifically for gaming content creators and streamers. It offers a unique blend of features that enable creators to monetize their content, engage with their fans, get sponsored by new games, and grow their personal brand within the gaming community.

How Creators Earn

Dubbz Cards

Creators can sell customizable NFT cards to their fans, providing lifetime subscription-level access without recurring monthly fees. These cards appreciate in value based on the creator’s popularity and can be traded within a Dubbz-hosted liquidity pool. Fans get subscription-level access to exclusive content and events by owning these cards.

Monthly Subscriptions

Gaming fans can support creators with a single monthly subscription price, giving them access to premium content and exclusive perks.

Exclusive Tournaments and Matches

Creators can organize and host private events, charging entry fees and offering exclusive prizes, generating additional revenue.

Grow & Engage your Community

Interactive Features

Dubbz provides creators the tools to create the types events that gaming communities need to thrive. Beyond tournaments and matches, creators can host private community spaces, workshops, exclusive live streams, leaderboards, and gamified challenges to foster an engaged fan base.

Fan Challenges

Fans can speak directly with the creators they subscribe to, engaging their posts and calling for new matches and tournaments. These Dubbz Hub features help up-and-coming gamers gain more visibility and recognition in the community while deepening their connection with creators.

Exclusive Tools and Resources

Direct Connection with Game Developers

Dubbz Hub facilitates collaborations between creators and game developers, enabling authentic promotions and sponsorship deals.

Support and Educational Resources

Comprehensive guides, FAQs, workshops, and webinars help creators enhance their skills and grow their brand.

Gaming Data Access

Game developers integrating Dubbz features into their games also get access to relevant data and feedback for optimizing their user acquisition, monetization strategies, marketing, and overall gaming experience.

Incentives for Fans

Investment in Creators

Fans can invest in their favorite creators by purchasing NFT cards, which grow in value as the creator’s popularity increases. This also enables Dubbz Card holders to share in the creator’s earnings across the Dubbz platform.

Reward Sharing

Fans are rewarded by their investment in creators by sharing in their earnings from wagers and tournament wins, creating a mutually beneficial relationship.

Exclusive Content and Events

Access to unique content and participation in exclusive events, such as private matches and tournaments. It’s up to the Creators to host free or paid matches and tournaments, based on their unique goals and approach to community engagement.

About Dubbz

Dubbz is a hub for gamers, game developers, and gaming content creators to connect and earn together. The platform includes GameFi elements like wagering on matches and cash prize tournaments with automatic payouts across mainstream, arcade, and indie games. Dubbz is launching a new SocialFi layer (aka Dubbz Hub) to enable gaming content creators to grow their brands and sell subscriptions for their fans to gain access to exclusive matches, tournaments, and content. Game developers can also integrate monetization features into their games, while improving discoverability through their presence on the platform.

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