10 Ways to Improve Your Chances for Featured Snippets

John Rampton
Oct 26, 2016 · 7 min read

1. Identify a common question in your niche or field.

2. Explicitly ask that question in your content.

In terms of SEO, we’ve gotten away from the one-to-one relationship between keywords and ranking. For general SEO purposes, I rarely even focus on targeting specific keywords anymore, choosing instead to focus more on topics and themes.

3. Use your question in at least one header.

Using your keywords in your header tags is a common best practice for SEO. However, it is important for featured snippet optimization too.

4. Provide a clear, concise answer to that question.

Short-form content regularly ranks for featured snippets. This means you don’t necessarily need to provide in-depth information in order to rank. In fact, research suggests that featured snippet content only contains a 2.2 percent higher word count than regular content.

5. Provide more in-depth information following your direct answer

You’ll likely want to make sure your page is optimized both for featured snippets (“position zero”) as well as for subsequent ranking positions.

6. Use lists where relevant

Using ordered and unordered lists within content has now become the norm. It’s widely known that lists help readers scan content more quickly, and therefore providing a better user experience.

7. Re-optimize pages that are already ranking highly

You don’t need to hold the first spot in the SERPs in order to rank for featured snippets. In fact, Hubspot found that for keywords where they ranked #1, they only appeared in featured snippets 18 percent of the time. In contrast, for keywords where they ranked #5, they appeared 28 percent of the time.

8. Create content around the costs of your products or services.

9. Aim for an 8th-grade reading level.

To provide the best user experience, it’s important to match your content’s reading level with that of your audience. However, for featured snippet optimization, aim for a slightly lower than average level.

10. Create Q&A pages.

While many featured snippet URL’s contain a single question and answer, I regularly see URL’s that actually answer a number of related questions.


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    John Rampton

    Written by

    Entrepreneur, Writer, Online Marketing Guy, Blogger, Husband and Full Time Computer Nerd. Founder @Calendar and @Due



    We teach you everything you need to know to get paid quicker, close more deals and get the best deals on payments alive!