Successful E-Mail Marketing Campaign
Learn where it comes from the 90% of sales on the Internet and why successful internet entrepreneurs have large email lists.
It is common knowledge that the best sales internet channel, where conditions are different to the traditional physical market, is the email marketing. Many of you may ignore the value and importance that can have an email, but might be the solution to your problem that your site does not make revenue.
How can you harness the value and power of email to your advantage?
Just read on to learn what you need to do to start yourselves by sending automated messages and to obtain or expand your customer base.
Why the email marketing?
Once someone visits your website for the first time give him the opportunity to buy something or not. You on your part you have only a few seconds to convince him. Usually the time to get a new visitor positive buying decision is only a few seconds. Sometimes only two to seven seconds is sufficient to see whether someone will become your potential customer.
After he’s gone forever and you will not get a second chance to convince him to buy something from you. The bird flew.
The only way to convince him is to keep some contact with him. You should keep the email on to send periodically tempting offers that will interest him.
When you are not an online store or you do not sell something and you are only informative blog and the volume of ads defines your income, then you need to send valuable information and updates to email your subscribers.
The greater the number of your subscribers, the more many prospective clients have. Your subscribers to your newsletter are undoubtedly the pool of potential buyers and if anything, is one source of targeted traffic.
Email marketing is a source of quality traffic to your website and gives you valuable traffic if used correctly.
It is considered as the most successful strategy re-marketing unlike Google’s ads, that bounce rate is up to 90%.
So, to learn what the huge benefits of email marketing are, you should read below.
Benefits of successful email marketing
The benefits of email marketing are indeed too many and the most important are listed below:
1. There is a small cost
Email marketing is the cheapest mode of communication and coverage of thousands of people with the push of a button. Suffice course you build your list with thousands of subscribers.
2. It is relatively fast
The messages are sent automatically and massively and in a few hours you can send tens of thousands of them.
3. It is personalised and targeted
Theoretically at least you will not engage in spam and those who have subscribed to your list supposedly did it with their will and are people who are interested in your subject.
4. Provides Statistics
All marketing campaigns should be measurable. All platforms and email programs have the ability to provide you with statistics.
5. It gives immediate results
While other marketing tactics take time, even months to show results, the Email Marketing is direct. The email sent directly to your list and do not have to spend days or weeks to reach your recipients, or even wait to approach your site through search engines, banner advertising, blogs or social networks.
6. Automates your campaigns and promotions
Unlike the mail or other forms of marketing, the Marketing Email can be automated designing and organising your campaigns by weeks or months earlier. This means that you can prepare to send your email and schedule shipments in future periods.
This can be particularly useful in cases, for example relating to seasonal promotions or event, you plan on an annual promotional plan for your business.
7. Can Increase Your Sales
You could for example send an email with special offers or coupons only to your pre-recorded subscribers. This could be a good incentive for new registrations from your site in your email information service, which you could hang in your site.
Successful Newsletters How-To
The Newsletter or newsletter you send to registered in your list should achieve a double objective:
1. Provide value and information and
2. To sell something, a service or a product
The balance should be about 70% and 30% updated sale. Of course, these percentages vary with each case.
It is also very important to have beautifully designed Newsletter which can attract the user to click on them. Our goal is not to read the entire message in the mailbox, but visit our site to see the whole message or article or unique offer.
This will bring him back to our website, and will increase the chances to click somewhere else, probably read some other articles or to see other products we have the case of e-shop.
In no case do not send emails that are screeds, have thousand words, legible and contain no images.
We should be sparing about what we write like we should have in a constant periodicity in the number of emails we send to each recipient. In no case should not send more than one message a week and less than one message per month.
I explicitly say why it is very important to maintain and cultivate a relationship with their subscribers and people at our list regardless if you buy something from us.
Also, our newsletter should be correctly written in simple language and not using swine copies, ie copies of others.
THE UNIQUE AND PERSONAL CONTENT, WHICH IS WHAT SEEMS TO BE WRITTEN BY YOU AND NOT FROM A STERILE ADVERTISING AGENCY HAVE THE BIGGEST IMPACT ON END USER
Each reaction of the recipients of a newsletter can be measured and classified by individual users if the appropriate consent provided. When you want to learn how measure the success of your newsletter, you should read below.
How is success measured in email marketing
Below we present the most important indicators of e-mail marketing, as well as how they are calculated. The basis for measuring the success rates came from an article on Skroutz.gr
1. Percentage of delivery (Delivery Rate)
The number of sent e-mails called envoy quantity. The mission, however, an e-mail message does not necessarily mean that this email was actually delivered to the recipient. The e-mail that although was sent but not delivered, called Bounced e-mail message or rejected.
Delivery rate = amount Envoy — Bounces / Envoy quantity * 100
A successful email marketing campaign should have as high a delivery rate as possible. Such a rate should tend towards 100%. A properly structured list should have a delivery rate of about 99%.
2. Percentage of rejection (Bounce Rate)
Conversely, the rejection rate refers to the ratio of rejected e-mails in relation to the supplied amount.
Rejection rate = Bounces / Envoy quantity * 100
The rejection rates of e-mail messages are divided into soft bounces and hard bounces.
If the delivery rates of your e-mails are low, you may want to separately analyse the rejection rates, both soft bounces and hard bounces. Indicatively, the rejection rate should be well below 5% or zero when possible.
3. Inbox Placement Rate
The Inbox Placement Rate is similar to the delivery rate, but here counted only e-mails that actually appeared to email recipient. Thus, the delivery volume of the removed e-mails which resulted in Spam folders of recipients.
Inbox Replacement Rate = Messaging really appeared to email / Envoy quantity * 100
4. Opening Percentage (Open Rate)
As opening characterised the energy of a recipient when he opened a newsletter.
The opening rate can be calculated as gross or net amount. The gross rate is derived from the ratio of the openings in relation to the supplied quantity.
Open Rate = Gross Exposures / Envoy quantity * 100
The net opening rate is derived from the ratio of the openings in relation to the delivery volume.
Net Open Rate = Openings / delivery Volume 100 *
5. Opening factor
Several recipients open multiple times a newsletter. As opening rate, the proportions of the unique exposures in relation to the total exposures of a message. The opening rate indicates how often opened on average a specific newsletter.
opening rate = Unique openings / total exposures
It is understood that a high percentage of the opening rate means that our campaign is successful and that there is great interest of readers for its content newsletter.
We should always keep statistics and do tests with which email is successful and why.
6. Click-Through-Rate (CTR)
The proportional relationship between the number of unique clicks and the delivery volume is characterised as the Click-Through-Rate campaign.
Each market has its own CTR rates which may range from 1 to 15%. On average, the percentages of Click Through Rate accounting for about 10% .You can easily enhance the opening rates of your email if you have better targets and improve the structure and your content.
Net Click Through Rate = Unique clicks / delivery Volume 100 *
7. Click-to-Open-Rate
The percentage relationship between clicks and exposures classified as Click to Open Rate. The specific rate indicates what percentage of the recipients of the campaign opened a newsletter, find things interesting content and inviting them to click.
Click to open rate = Clicks / Openings * 100
8. Percentage deletion (Unsubscribe rate)
The remission rate with the rejection rate or Bounce Rate, shows the percentage relationship between deletions and volume delivery of sent e-mails.
Percentage of remission = Deletions / delivery Volume 100 *
In practice, it is acceptable remission rates up to a maximum of 5%. Common reasons for deletion is either too high frequency of receiving or irrelevance of newsletters content.
9. Conversion Rate (Conversion Rate)
The usual goal of a campaign newsletter on the internet is to sell a service or product. If the recipient perform the desired transaction, then we talk about Conversion. Our specific indicator reveals the percentage relationship between the conversion and the recipients who opened the newsletter.
Conversion Rate = Conversions / Clicks * 100
10. Percentage reading on mobile devices
The moving or mobile reading rate is also a new indicator of e-mail marketing and calculates the percentage opening of the newsletter via mobile devices. In E-commerce and Internet is not uncommon to see reading rates to mobile and tablets over 50%.
The trend is increasing for mobile devices and android in many countries but in our own access from the mobile has far exceeded the access from the desktop.
Reading rate mobile = Openings mobile / Openings * 100
11. Return on investment (Return on Investment)
Eventually we will know if our campaign was successful? Like any business, so here the revenues and expenses and the simplest way to calculate the income and campaign expenses is through the ratio of the performance of the campaign.
Return on Investment(ROI) = Return Campaign / Campaign Cost
In practice however, the exact calculation of the return on investment is difficult, since it is not always clear when the candidate who is on our list, will buy from us.
One can buy from the first email, or after 12 emails. Statistically, 80% of the market from 7 to 12 message. For this then we should send a weekly newsletter to our list to grow, to keep warm and to get results with email marketing.
Sharing is good, and with digital technology,
sharing is easy.Richard Stallman
