How Shift Payments Built a New Revenue Stream with Dwolla’s Open API

The Dwolla API allows developers to build software on top of the Dwolla network, quickly. Shift Payments and their Shift Visa Debit Card, is an example of this — a great product built on the Dwolla API that solves a real problem.

Shift has made it easy to spend money through Dwolla, anywhere VISA is accepted.

Shift has developed a Visa debit card that allows you to link and spend money from your Dwolla account. A cool concept in itself, but it is also great for a number of other reasons — it’s an exemplary use case of how other developers can tap into the Dwolla network to build products that people need and want. Shift’s work makes it possible for you to spend your Dwolla funds on Amazon, Etsy, or anywhere else that accepts VISA payments.

Developers are building new applications on top of the network.

Using the Dwolla API, Shift developed a Visa debit card that lets you link your Dwolla account to the Shift application. An end user simply downloads the Shift app for iOS or Android to apply for the card, pays a $10 issuance fee, and uses the app to link their Dwolla account.

Build new revenue streams with these new applications.

Our specialty is getting money from point A to point B and Shift has built a product, and a business, on providing value to members of the Dwolla network by solving a problem that’s complimentary.

Shift built a great experience for customers.

Anyone who gets a Shift card can spend money in their Dwolla balance or from their available credit (if using Dwolla Credit) anywhere VISA is accepted. The Shift card makes spending money in the Dwolla network easy.

Shift has solved a problem for a clearly defined audience. They used an off-the-shelf API and built something great.

Originally posted on blog.dwolla.com.