Jubilant Foodworks’ Domino’s Pizza Launches Burgerpizza
Part of Jubilant Bhartia Group, Jubilant FoodWorks Limited is India’s largest food service company, having a chain of around 1039 Domino’s Pizza restaurants spread in 240 cities. The Company & its subsidiary have the sole right to develop and promote the brand Domino’s Pizza in India, Sri Lanka, Bangladesh and Nepal. As of now, it functions in the countries like India and Sri Lanka. The Company also has absolute rights to develop and operate Dunkin’ Donuts restaurants for India and has launched 74 Dunkin’ Donuts restaurants across 24 cities in India. At present Jubilant Foodworks share price is currently trading at Rs. 1178.20 (up by 0.35%).
Domino’s Pizza India is the market leader in the networked pizza segment issued an important new innovation for the Indian market called the BurgerPizza! This different BurgerPizza is an impressive innovation offered by Domino’s and highlights the Company’s keen target on innovation and growth. Offering a wide variety of Pizzas, baked side snacks and desserts. Domino’s hold a strong position across most consumption occasions. With the BurgerPizza, the Company focuses to increase its share in the ‘all day, individual consumption’ occasion and further grow its share of the chained Indian Food Service Industry that is fixed to grow three-fold amounting to Rs 25,000 crore within the next five years.
President & Chief Business Officer, Domino’s Pizza India, Dev Amritesh, observes this as an attempt to design a new category and bring Pizza-ness in a consumption segment that is addressed by Burgers and Sandwiches. Quite different from the other Burgers, the BurgerPizza is comfort food, packed with Pizza goodness and has been specially carved for the Indian palette.
S. Murugan Narayanswamy, Senior Vice President Marketing, Domino’s Pizza India, informed that this BurgerPizza is pretty different from the regular Burgers in different ways. By not using fried ingredients, the BurgerPizza has oven-baked ingredients and made with generous fillings of herbs and vegetables, tomato sauce, mozzarella cheese and soft buns, all oven baked together to achieve perfection, adding a touch of Pizza Goodness. Their core marketing strategy is Pizza Goodness. Prized at just Rs 89, the BurgerPizza range will be available in two vegetarian and two non-vegetarian variants at the 1000+ Domino’s Pizza restaurants across India. The BurgerPizza will also be available for ordering on the Domino’s online ordering website and the Domino’s Pizza mobile app.
Jubilant FoodWorks Share Price performance
The opening price of the Jubilant Foodworks share price is Rs.1185. The lifetime high of Jubilant FoodWorks share price is Rs. 1959.50 (07-Jul-15) and the 52 weeks high is Rs. 1948.00 (07-Aug-15). On the other hand, the lifetime and 52 weeks low values for the stock are Rs.160.00 (08-Feb-10) and Rs. 887.35 (12-Feb-16) respectively. Check the resistance and support level of at Jubilant FoodWorks share price forecast. For more details, refer to the Jubilant Foodworks share price history page of Dynamic levels.
Originally published at www.dynamiclevels.com.
