All you need to know about PR and marketing
Introduction
The parameter of success of any event is measured by the number of participants it witnessed and the manthan of ideas it had which are good enough to twist your mind. That’s exactly where the Public Relations & Marketing team comes in role. PR & Marketing team is a beautiful and effective amalgam of two wider sense responsibilities. Being a part of domain is itself a matter of prestige yet a challenge because there are a lot of responsibilities that a member of this domain has to shoulder upon.
What is Public Relations?
”If I was down to my last dollar, I would spend it on public relations.” –Bill Gates
Public Relations professionals help a business or individual cultivate a positive reputation with the public through various unpaid or earned communications, including traditional media, social media, and in-person engagements. They also help clients defend their reputation during a crisis that threatens their credibility.
What is Marketing?
“Less is more. Keeping it simple takes time and effort.” — Jeff Bullas
Public relations is generally abbreviated as PR in day to day work order. The primary task of the member of this domain is to invite the leading speakers from all around the world who have made a deep and astounding impact in their respective fields. Whether it be an international fame like Daniel Ramamurthy (or as he likes himself to be called as DanRam) or the person like Mr. GopiChand Katragada, TATA’s ex CTO who has gained nation wide fame because of his diligence and zeal to take the group ahead or Mr. Sandeep Bacche who has spread the beautiful message of social service to the entire nation or the budding entrepreneurs from the local ecosystem of Chhattisgarh. The conclave is not just limited to teaching the audience that “How to be a successful entrepreneur?” but also “How to be a leader in true sense?” and when it comes to such a humongous task this domain is always relied upon.
Not only this the team has a profound connection with the startup ecosystem of Chhattisgarh and provides them with a platform to showcase their talent in front of global leaders. With the events like Ignition, Startup Camp the team links all the three levels of the startup ecosystem i.e. aspiring entrepreneurs, entrepreneurs and investors.
Ignition (Business Model Competition)
“Ignition” is a business model competition that will connect ideas of entrepreneurs with investors. This will help the startups to gain traction and also provide an opportunity to be funded by some of the top investors in india. A business model competition aims to connect the new start-ups with investors by creating a direct channel between them.
Ignition is the business model competition designed to emulate the process of the growth of an idea towards a full-fledged startup. The basic motive of this B-model is to connect the budding entrepreneurs with investors giving start-ups a leap. Right from acknowledging that your idea has potential, to drafting a B-Model, and pitching in front of an esteemed panel of investor- this platform has it all. The stages of the B-model competition include-
- Workshop
- Submission of model
- Questionnaire
- Mentor-ship
- Final round
B-model is indeed of great importance because along with giving clarity for business, it provides the budding entrepreneurs the required details about a business including the target audience, competitors and scope in the future. Also the B-model contains the relevant information that is required by the investor. The primary motive for implementing this competition in our college is solely intended to set alight the entrepreneurial spirits among the students so as to educate and inspire smarter entrepreneurs who want to launch ventures that are more successful.
Startup Camp
In a startup nothing happens unless you make it happen. Startup camp promotes entrepreneurship among students and also provides a start-up initiative activity among the growing startups in and around Chhattisgarh. Several high scale and low scale startups in and around Chhattisgarh are invited and provided with an opportunity to publicize their products/services and grab some interns for their companies. The investors attend the pitches of the startups and on recognizing a potential startup, provide seed funding to those startups.
Campus Ambassador Program
Team E-Cell firmly believes that being a part of an institute of National Importance it’s our duty to spread the benefits of our summit to the maximum audience. With the help of the campus ambassador program we aim at reaching corner of the country. It was the effort of team that E-Cell NIT Raipur has its reach in almost 20 states of the country now that’s a whopping number isn’t it ? The marketing domain excels in going for on ground promotions of events in nearby colleges, schools and places of public importance so that every section of society can be benefited from the event.
The domain has a lot of challenges bringing innovation is the key one among those. The domain along with the other domains work like a wheel to draw the chariot further. Though it won’t be easy but it’s well said ,
Someone is sitting in the shade today because someone planted a tree long time ago.
Now this is your time to plant the tree. Are you ready to face the challenges? If you have the zeal to excel then its the right place you are looking for. Come be a part of Entrepreneurship Cell. Forms are out at http://bit.ly/ecellform
About Us
The Entrepreneurship cell, NIT Raipur is a non-profit organization that manifests the essence of entrepreneurship in the passionate youngsters who have the zeal to pursue entrepreneurship and advocate this vehement enthusiasm in the generations to come. Keeping this ideology in mind we not only provide the foundation to the entrepreneurial capabilities of the promising young minds but also help in nurturing their skills by providing resources such as new ideas , funding mentoring, other mentor-ship programs, workshops to help them organize their strategy and frequent, highly interactive speaker sessions and lecture series. At E-Summit we aspire to create a mélange of eminent speakers who have proved themselves in diverse fields and are at the zenith of glory. E-Summit will not just be a conclave of innovative minds and epistemic elocutionists, but it will be the place where ideas not only thrive but become the greatest revelations of the century.
Vision
The Entrepreneurship Cell, NIT Raipur is a platform for the aspiring young minds who wish to pursue entrepreneurship and reach the pinnacle of glory. The cell aims at manifesting the essence of entrepreneurship in the convolution gray matters of the young force coming up. This delegation gives wings to ideas and support in the form of investors and seed funding along with mentor-ship guidance to the pioneering and budding entrepreneurs. The cell aims at promoting the startup culture and building up entrepreneurs who have it in them to become the greatest pioneers of this century.
For any queries reach out to us at our website or mail us ecell@nitrr.ac.in
