The 6 Big Benefits of Digital Marketing Career
-By Vaibhav Surya (Digital Sumo)
Washing powder Nirma Washing powder Nirma. No. Stop singing “Dhoodh si safedi Nirma se aaye…”. I know this jingle is deeply rooted in your childhood memories and is an instant source of sweet nostalgia. But it’s also the advertising strategy that became synonymous with Nirma’s success- a private FMCG company based in Ahmedabad, manufacturing detergents, soaps, and other similar products. Thanks to the jingly connection the brand could make with people, its marketing efforts resulted in increased popularity and revenue.
But can you think of any brand that is creating such an impact with a television advertisement today? No, right? You don’t even watch TV as much as you did 5 years back to know about the popular ads. Right? One more question- When was the last time you went to a grocery store with a pamphlet in your hand that promised 20% off on certain items? Wait. Stop thinking. I get it, it was long long ago. My point is- things have changed.
Marketing is no more about TV ads and printed leaflets; at least not majorly. Marketing has become about reaching out to you on your mobile screens, about social media, about being the relevant suggestion when you search for something on Google, about the email subject lines you can’t resist and about “I was just thinking of buying a bag, why is the Amazon ad of bags following me on Facebook and Instagram?”
What is Digital Marketing?
Majorly, Digital Marketing is the use of digital mediums and tactics to connect with and influence actual and potential customers at the place where they spend considerable time- the Internet.
With technology pacing at a speed unlike ever before and businesses getting more and more dynamic with every passing day, a professional in the digital marketing field is likely to be involved in multiple aspects of marketing. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
- Marketing Automation
- Blogging
- Brand Management
- Web Designing and Web Development
- Social Media Marketing
- Content Curation and Content Management
- Marketing Strategy
- Editing and Copyrighting
- Data Analytics
- E-Commerce
- SEO (Search Engine Optimization)
- SEM (Search Engine Marketing)
- Email Marketing
- Mobile Marketing
- Interactive Technology (such as ML, AI etc)
Don’t worry. You don’t have to be an expert in all these areas. However, for a successful career in digital marketing it is advisable to get training in two to three of the above mentioned areas.
What is a Digital Marketing Professional?
A successful digital marketing professional is the one who is self-motivated to learn about the latest trends in the respective industry, enthusiastic about building a favorable brand image, and passionate about building meaningful relationships with the customers. A digital marketing professional possess the knowledge and skills to exploit the power of Internet for posting blogs, creating social media posts, conduct advertising campaigns, creating web pages, etc. Digital Marketing includes the following positions:
- Brand Manager
- Social Media Marketer
- Online Content Developer
- Business Analytics Specialist
- Search Engine Optimization Specialist
- Web Designer
- Professional Blogger
- Mobile Marketing Specialist
- Email Marketer
- Search Expert
So, now you know what digital marketing is and what the demand is, what are the benefits?
1. Become an In-Demand Professional
By now you’ve probably heard the hype — digital marketing skills are in serious demand and the digital skills gap is set to widen, the job market is booming (and quite frankly bursting at the seams) and brands are putting more of a focus on digital marketing than ever before.
2. Benefit from More Career Choice
As digitization continues across industries, companies across the world from start-ups to established corporate are seeking digital professionals with relevant experience
3. Kick-start Your Career Easily
In more traditional careers like advertising you’d have to wait for a coveted internship or graduate placement to open up so you can gain experience and create your own portfolio. The digital marketing world, however, provides a host of opportunities for you to kick-start your own career before you even set foot in a workplace.
4. Become an Agile & Versatile Professional
Due to high demand for digital marketing skills and the fact you can apply this knowledge to any sector or role makes this an agile career.
So, if you choose a career path or specialization in this sector and decide to pivot later, you’ll probably only need a little training to up skill or hone in order to make the switch.
5. Work with Different People Every Day
As it’s such a dynamic sector with a range of disciplines, you’re likely to meet and work with individuals from different backgrounds and different interests.
6. Get to Be Creative (and Experiment)!
Not only is there plenty of opportunities for creatives to do their thing in writing, design and even video and audio production, there’s also plenty of room for day-to-day creativity in a general sense.
Final Thoughts
Ultimately, there are huge opportunities for digital professionals across roles and industries.
As digitization continues at a rapid pace, employers on a global scale are seeking out skilled employees that can fill the skills gaps in their organizations and drive business objectives such as leads, revenue, and brand awareness.
Future-proof your career with a knowledge of digital marketing to enjoy a fast-paced and enjoyable career and competitive salary.
This blog is originally written by Vaibhav Surya (Digital Sumo). For more contact him at: vaibhav.surya06@gmail.com .
Disclaimer: The thoughts shared on this blog are independent views of the Author and the E-Cell, NIT Raipur does not necessarily encourage it.
