Review: Design Talks at WWDC 2018

Yuri
e-Legion
Published in
4 min readJul 4, 2018

In the beginning of June, the iOS world was following the announcements made at the WWDC 2018. Traditionally, the majority of talks were devoted to the developers practices, but designers were not forgotten.

Top Apple experts have delivered amazing talks on UX & UI and shared some inside practices and their own vision of proper mobile app design today.

I have prepared an overview of the talks for my colleagues at e-Legion and then decided that it might be useful to a broader audience.

Before the conference, Lauren had interviewed the designers. She had asked questions about the development and concept creation. During her talk, she presented some answers and shared certain conclusions with the audience. White letters on a black background telling about what quality design is.

Watch the full talk here:

Using real examples of App Store apps Doug has demonstrated what shall be emphasized while creating the design:

  • Total simplification
  • Understanding your target audience
  • Focusing on specific tasks
  • Personal connection to a user
  • Clear logic

Bonus: How to create a bad UI

Watch the full talk here:

Julian and Hugo has shared the story of one lonely but very promising button. You will learn how to create a user-friendly control which is easy and pleasant to interact with.

Developing a button design:

  • What is a button?
  • Interaction with a button
  • A button feedback

Creating sound effects for a button:

  • Why do we have to take care of a button sound?
  • The way a user perceives a sound
  • Developing sound effects

Watch the full talk here:

Learn about the changes in the notifications over the last ten years. The talk contains recommendations on:

  • How to design the notifications
  • How and when it is better to ask your user for a permission to show notifications
  • What to show inside your notification

Find out the iOS 12 notification updates: grouping, new opportunities for design and interaction.

Watch the full talk here:

The team that develops the iPhone X interface has shared the design aspects they had paid the most attention at:

  • Creating a seamless interface
  • Emphasis on the transitions between application states
  • Creating dynamics using animation that repeats the behavior of real-world objects (even a couple of lines of code can be seen here)

The final part of the presentation was devoted to gestures, feedback from the application when performing them, and the behavior that the user expects.

Watch the full talk here:

Giving Oscar to designers whose apps have been published in the App Store. You can find a brief introduction of the apps, its key features and a short live demonstration of the winners.

Watch the Design Awards here:

Hope that this selection of talks is useful. Here you can find the previous editions’ videos on design.

We are also going to discuss mobile app design trends and challenges at the MBLT DEV 2018, join me and my colleagues there!

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