e-Money Appoints Leading Design Agency Bürocratik For Rebranding & Digital transformation
We are thrilled to announce that we have appointed leading digital agency Bürocratik to create a new visual identity, logo, overall organizational design and a complete digital transformation of our website.
Bürocratik has a wealth of experience in branding, having worked with the likes of IBM, Hi Fly, Unilever, Coca Cola, Utrust and many more. Bürocratik is currently among the best 18 digital agencies, according to the Awwwards worldwide ranking. Büro holds an impressive array of awards including 28 Awwwards, 10 European Design Awards (7th year in a row), 8 Lovie Awards (6th year in a row), 3 Pixel Awards, 3 Webby’s among many others.
“We are excited about this rebrand,” said, Martin Dyring-Andersen, Founder & CEO of e-Money. “As e-Money continues its mission to improve the legacy banking system with a single efficient Blockchain layer; we feel brand identity, direction and digital storytelling are crucially important elements in accelerating user-adoption to the Next Generation of Money.”
“We can’t wait to rethink a brand like e-Money in the blockchain space,” said Adriano Esteves, Founder and Creative Director of Bürocratik. “We look forward to adding a brand identity to such an exciting, complex and virtually unpolished project. The ethos and mission of e-Money can impact the future of the financial system, for BÜRO this is an opportunity you don’t have every day.”
With a team with some of the best digital designers in the world, along with business development experts and creative developers, we are keen to build strong brands and grow businesses through branded services, digital storytelling and rich e-commerce solutions. We’re here to craft the best digital experiences for your brands and products.
The e-Money protocol is built for the issuance of a range of interest-bearing currency-backed stablecoins reflecting various world currencies. Each token is backed by a reserve of assets denominated in its underlying currency. e-Money currently supports the Euro (EUR), Swiss Franc (CHF), Swedish Krona (SEK), Norwegian Krone (NOK) and the Danish Krone (DKK) with a host of additional currencies pegged for release in 2021. The project is dedicated to total transparency with quarterly reserve audits performed by Ernst & Young.
Unlike most existing stablecoins which aim to maintain a static 1:1 peg with their underlying assets, the value of e-Money’s currency-backed tokens continually shifts in line with the interest accrued on the reserve assets. This means that holders benefit from the interest accrued on their assets while they sit securely in your wallet. The e-Money blockchain supports instant payments at scale and includes a DEX for easy conversion between currencies. e-Money expects to integrate with Cosmos Hub, Ethereum and Avalanche in the first half of 2021.