Generative artificial intelligence

Parag Mahajani
Thoughtworks: e4r™ Tech Blogs
2 min readJan 16, 2024

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Sci-Tech Neologisms-4.

Photo by Ricardo Gomez Angel on Unsplash

Parag Mahajani

What is generative artificial intelligence?

  • Sub-discipline of AI. Designed to mimic the human brain.
  • Applies ML algorithms, neural networks, and DL techniques.
  • Powered by generative adversarial networks (GANs) and large language models (LLMs) called as foundation models.
  • Trained on large dataset samples, GenAI recognizes the deeper patterns and relationships within the data to create mathematical structures known as latent space.
  • GenAI generates new content based on latent space and statistics.
  • GenAI refines its output based on more and more data over time.

Why is it used?

  • Produces synthetic content: text, images, video, audio, and code.
  • Employ transformer-based large language models (LLMs) for NLP-based applications, content generation, and summarization.
  • Based on multimodal AI models.
  • Uses generative adversarial networks (GANs) for realistic images, video, and audio content.
  • Employ variational auto-encoders (VAEs) to create original-looking images, video, and audio content.
  • Optimizes costs due to increased automation of business processes.
  • Faster decision-making using advanced analytics and predictive intelligence.
  • Accelerate time to market (services and products).

What are its current challenges?

  • Fear of discrimination: Businesses should follow best practices that promote fairness, transparency, and social responsibility.
  • Ethical concerns: Businesses should ensure full accountability and transparency to avoid ethical potholes.
  • Tech complexity: Businesses need large computing resources and advanced data processing capabilities. Power requirements can skyrocket.
  • Hallucination: Businesses should provide more accurate training data to avoid inaccurate and fictional responses from GenAI tools.

Deep dive

Generative AI Defined: How it Works, Benefits and Dangers

The Indus project

Disclaimer: The statements and opinions expressed in this blog are those of the author(s) and do not necessarily reflect the positions of Thoughtworks.

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Parag Mahajani
Thoughtworks: e4r™ Tech Blogs

Sci-tech communicator, author, technical writer and public speaker of science and technology working for multinational corporates for more than 30 years.