3 TED Talks Every Retail Professional Should Watch

Think about your business and customers in new ways.

Tim Leberecht | Three Ways to (Usefully) Lose Control of Your Reputation

The days are past (if they ever existed) when a person, company or brand could tightly control their reputation — online chatter and spin mean that if you’re relevant, there’s a constant, free-form conversation happening about you that you have no control over. Tim Leberecht offers three big ideas about accepting that loss of control, even designing for it — and using it as an impetus to recommit to your values.

Michael Norton | How To Buy happines

Michael Norton shares fascinating research on how money can indeed buy happiness — when you don’t spend it on yourself. Listen for surprising data on the many ways pro-social spending can benefit you, your work, and (of course) other people.

John Gerzema | The post-crisis consumer

John Gerzema says there’s an upside to the recent financial crisis — the opportunity for positive change. In this talk, he identifies four major cultural shifts driving new consumer behavior and shows how businesses are evolving to connect with thoughtful spending.

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