Actor Joshua Malina Becomes New Co-Host Of Unorthodox Podcast
Host of the podcast PR After Hours, Alex Greenwood, recently penned an article called The Power Of Niche In Podcasting.
In the article, Greenwood writes, “One of the remarkable aspects of niche podcasts is their ability to build vibrant communities around specialized interests. These shows bring together people with a shared passion, fostering discussions, debates, and connections among like-minded individuals.”
That’s exactly what the podcast Unorthodox accomplishes. Niche doesn’t necessarily mean small in number, but instead a specific community of listeners. Unorthodox bills itself as, “the universe’s leading Jewish podcast.” That hyperbole aside, the podcast delivers on its boast and even delivers on its tagline that “you don’t have to be Jewish to enjoy it.”
Podcasting for a very specific audience does have its trap doors and moral conundrums. Consider how discovery material from the Dominion lawsuit against Fox News uncovered how hosts didn’t believe the propaganda about election fraud they pushed on their audience. In essence, Fox News decided to pander rather than risk exposing the truth and alienating its audience.
Thankfully, Unorthodox is a thinking person’s podcast. It doesn’t want listeners to nod in mindless agreement. Instead, it would like…
