iHeartMedia Announces New Podcast Network For Latinx Voices & Stories

One of the intrinsic strengths of podcasting is its ability to narrowcast to specific audiences. Unlike TV or radio that require larger audience numbers to generate ad revenue, podcasts can focus on groups that are often neglected, misunderstood or misrepresented.

Today, at the Podcast IAB Upfronts, iHeartMedia took a big step forward into programming for a specific audience.

iHeartMedia announced that it will launch a new, standalone podcast venture — My Cultura, dedicated to elevating…