Immigrantly Media Presents Banterly Podcast Dissecting Gen Z Pop Culture

When people converse about starting a podcast, they usually begin with “who will be in the podcast.” That decision takes up the bulk of their planning process. Others — perhaps those with a more acute sense of a game plan — decide to reverse engineer the process and begin with a clear definition of their audience. In effect, “Who the hell is going to listen to our podcast and listen to us talk?”

After listening to the premiere episode of Banterly, I strongly suspect that the producers and hosts clearly delineated their audience. That target audience is Gen-Z.

The creators of the award-winning podcast Immigrantly have launched a new show for an under-served market: Gen-Z listeners who want to hear complex and critical conversations about pop culture.

Perhaps the folks at Immigrantly Media have inspected the data I’ve reviewed numerous times. That listener data from PodTrac and others reveals that podcast growth is strongest among Millennials and Gen-Z listeners. The weakest demographic for podcast listening is people over 65. Technology challenges and ingrained media habits limit podcasts among older listeners.

The folks at Immigrantly Media note: “We know that Gen-Z podcast listeners are on the rise, but where can they get an analysis of the…