Why Podcast Networks Should Buy These Independent Podcasts

Two of the most popular podcasts began as independent podcasts — Joe Rogan and Call Her Daddy. Rogan, who began his show in late 2009, grew his show organically, while Call Her Daddy benefited from an early acquisition by Barstool Sports and then a 2021 deal with Spotify.

It will be no surprise to any reader of this article and regular podcast listeners that an independent podcast that is either acquired by or signs a deal with a large podcast network is propelled toward fame and fortune, with this deal/acquisition being the tipping point.

Less visible examples are Science Vs, an Australian Broadcasting Service podcast that Gimlet acquired in October 2015. The show, now owned by Spotify, which sent Gimlet to the trash heap, is one of the most popular shows in the Spotify stable.

Switched On Pop was a successful independent music podcast. Co-hosts Charlie Harding and Nate Sloan hit gold in February 2019 when Vox Media acquired the show. It is consistently one of the most popular shows in the Vox portfolio.

My point is that the acquisition of independent podcasts by large podcast networks has somehow slowed to a turtle pace.