The 4-part cheat sheet for business transformation

Justin McMurray
Sep 11, 2017 · 8 min read
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Photo by Eduard Militaru on Unsplash

“Everyone has a plan [for digital transformation] until they get punched in the mouth.”


Customer Obsession

“Even when they don’t yet know it, customers want something better, and your desire to delight customers will drive you to invent on their behalf.” — Jeff Bezos

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How it feels to watch a user test your product for the first time. Credit.

Kill Your Proxies

“Good process serves you so you can serve customers. But if you’re not watchful, the process can become the thing. This can happen very easily in large organizations. The process becomes the proxy for the result you want. You stop looking at outcomes and just make sure you’re doing the process right.” — Jeff Bezos

Adopt External Trends

“These big trends are not that hard to spot… but they can be strangely hard for large organizations to embrace.” — Jeff Bezos

What would we do if we were starting from scratch?

High-Velocity Decision Making

“… most decisions should probably be made with somewhere around 70% of the information you wish you had. If you wait for 90%, in most cases, you’re probably being slow.” — Jeff Bezos

“… you can talk to anyone without anyone else’s permission. Moreover, you should consider yourself obligated to do so until the right thing happens.” — Elon Musk

A final word

Early Days

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