How Fleek is Trying to Fulfill Zalando’s Claim of Being the “Spotify of Fashion”

At this year’s capital markets day Zalando’s Co-CEO and co-founder Robert Gentz compared Zalando’s strategy to becoming the Spotify of fashion.

Fleek, being a very interesting fusion of a mobile marketplace and social aspects, is foreordained to play a more literal role regarding this comparison.

With version 1.2 the app gained a new curation feature: Collections are thematic, well, fashion collections created by “bloggers and stylists”. (As far as I can see all of them have created several collections. Most likely a pre-launch requirement by Fleek. I looked up a few. One had created 12 collections, one had six and another had four.)

Every collector has their own profile. I suspect it won’t be long until users can start following their favorite bloggers/stylists like they can now follow brands.

To get back to the Spotify comparison: This new feature is getting advertised by Fleek on the app store as “your playlists for the world of fashion”. Makes sense.

Fleek is shaping up to be a very interesting take on new ways of discovery for fashion1on mobile.

More on this topic:

• Capital Markets Day ’16: Zalando sees Itself as the Spotify of Fashion
• Zalando Signals Coming Marketing Spending Increase, Most Likely to Push Fleek & Movmnt
• Fleek Gains Zalando Login and ‘Prime Time Notifications’
• Zalando: What is Fleek’s Value Proposition for Users and Brands?
• The new Fleek App and the Missing Zalando Login
• Zalando’s Same-Day-Delivery app ZipCart Expands, but Remains a Puzzle
• Zalando’s Platform is, Unfortunately, Closer to Rocket Internet than to Amazon