Gifts Done puts your gifting tasks on autopilot

Adith Victor
Early Stage
Published in
3 min readSep 17, 2018

Picture this. You know that your friend/loved one’s birthday or an important day is around the corner. You spend so much time thinking about whether you should give a gift that’s perfect or a gift that’s great, that you end up sending no gift at all.

This was the case in the lives of two sisters, Jess Chandler and Jen Harold. Filled with guilt every time they missed out on gifting someone, they decided to solve the problem.

“…we started looking for a gifting service. You know what we found? Lots and lots of services to remind us of important dates. The more that we searched, and failed, the more that we worked to define the problem we actually faced. It wasn’t that we didn’t remember, it was that we’d remember at the wrong time or let the perfect gift be the enemy of the great gift.”

Initially, they thought of sending a list of giftees and the dates on which the gifts had to be sent, to a person who would source the gifts and send it. This, however, was not a good idea as the quality of the gifts would differ. That is when one of them suggested a solution backed by technology, that would select a gift based on the budget and data provided by the gifter (likes/dislikes of the person receiving the gift). To top it off, the gifts would be procured from small businesses and independent creatives working out of their homes, and not a factory producing on a large scale. The suppliers would hand craft or curate the gifts. Plus, the gifter would receive a picture and a description of the gift.

The result is Gifts Done — A unique platform that integrates technology with thoughtful gifting, while making people happy and supporting small businesses at the same time.

“We just needed to collect enough different creative people to be able to deliver gifts over the whole year to different kinds of people. And, we needed to have a way to collect and store information from people. From there, it was a coding journey and a little bit of a finance journey, as we picked a way to process payments that seemed the most fair to our users and suppliers…Rarely does joy come out of guilt, but it does in this story.”

Check out Gifts Done 👈

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