Perhaps, what matters most is figuring out what really matters.
The whole internet is buzzing with Seinfeld’s brutally honest acceptance speech on Soulful Materialism.
“I love advertising because I love lying.”
Jerry Seinfeld was given an honorary award at 55th Annual Clio Awards. The Awards are defined to be, “world’s most recognized international awards competition for advertising, design, digital and communications”.
Naturally, he began his acceptance speech by thanking AMEX and Ogilvy, and his family for their support. At that point, he had a choice to continue like others or being uber honest about how he sees the advertising space.
Before you start wondering, he did elaborate on that premise:
“Spending your life trying to dupe innocent people out of hard-won earnings to buy useless, low-quality, misrepresented items and services is an excellent use of your energy.”
While recounting the infamous ’91 “trophy run”, he even tackled one of our most debated topics : the inanity of awards shows themselves.
“…I got this. I didn’t really win it, but I got it.”
