It’s easy to become infatuated with Startup Culture. Attention grabbing headlines, founders dating Victoria’s Secret models, fast cars, and giant houses.

If it all sounds a bit cliche, well…it is. It’s a story as old as the idea of free enterprise itself except that today entrepreneurs can do it without building a skyscraper, laying down a transcontinental railway, or putting a million cars on the road.

Heck, Slack went from $0 to $1,000,000,000 in 8 months — with a messaging app! Anyone remember AIM?

The reality of a small business journey for 99.999% of the entrepreneur population is very, very different. It’s a lot more like our story, 10 years in the making and still going — still growing.

Read the complete article here, from our friends at Chargify.

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