Ventev Element Case
Window-like clarity with Eastman cellulosics
Who
What
Most protective cases for the Apple iPhone 3G conceal rather than showcase the iconic design. The Ventev Element iPhone 3G case was developed to serve as a window for the design while protecting the phone from the wear and tear of everyday use.
Needs
“We wanted a crystal-clear material with window-like clarity,” explained Jedd Komlos, lead industrial designer for Ventev Innovations. Additionally, “we wanted the same shaped feeling you get from holding a bare iPhone in your hand. We didn’t want the case to take away from that great, beautifully thin feeling,” Komlos continued.
Material
Naturacell, a durable plastic with superb clarity and a good sustainability story was chosen as the material for the Element case. Developed by Rotuba Extruders Ltd, Naturacell blends a natural-based plastic softener with Eastman cellulosics derived from the pulp of softwood trees. One of Naturacell’s key advantages was its surface finish. “It’s very smooth and soft,” explained Komlos, “if you run your fingernails across the surface, they glide as smooth as ice.” Naturacell also allowed Ventev designers to contour the wall thickness of the case to the shape and size of the iPhone without adding bulk and excessive weight.
Success
The design provided easy access to all ports, buttons, and speakers so the case didn’t inhibit the use of the iPhone. “It clearly defines the shape and the placement of the sensors on the iPhone, creating a technical and advanced look that’s different than anything else out there,” described Komlos.
For more information or to connect with an Eastman expert, contact us. Keep up with the latest Eastman news by following Enhance Magazine | a chronicle of Eastman Innovation.
