Goal-setting for Effective Communications Measurement

By Jun Quintana, VP, Head of Analytics and…

How to Revive Design: Three Lessons from the 2015 AIGA Design Conference

Differences in Marketing Strategy From Enterprise to Start-Up

#CMO2020 Series — Q&A with Scott Holden, VP of Marketing at ThoughtSpot

The CMO Identity Crisis

By Chris Hummel, CMO-in-Residence at Eastwick

6 Do’s and Don’ts for Designing Infographics That Work

By: Mario Mejia

An Inside Look into Measuring Content

Over the course of the last few years we have seen our clients ask for content marketing more and more often. The two most common questions we hear from clients around content marketing are: A) how can we produce more relevant and actionable content and B) how can…

#MeasurementMinutes: Share of Voice

The Big(ger) Picture Behind one of the Most Controversial Communications Metrics

Stop! It’s time for a strategy check: Why your content marketing program may be wasteful

#CMO2020 — Q&A with Eastwick’s In-Residence CMO Chris Hummel

Design ethics: flattery or plagiarism?

By: Mario Mejia