Introducing Eastwick’s Digital Brand Lab
At this year’s summer offsite I had the pleasure of unveiling The Digital Brand Lab, a new moniker for the agency’s digital brand marketing services. The Digital Brand Lab consists of specialty areas including insights & analytics, digital media, content marketing, and creative services.
We are analytical, digital natives and creative storytellers. We push marketing boundaries in the spirit of testing and learning, leveraging our expertise together to develop compelling campaigns that generate awareness and drive leads.
Eastwick officially introduced independent practice areas for each of its service groups three years ago. In 2015 we have seen tremendous growth and demand for our offerings. We also have established fluid work streams between groups to build and execute campaigns.
The branding of the service areas together furthers Eastwick’s value proposition to deliver best in class marketing services. Over the past several years we have been competing head to head with digital and brand agencies. The new name will provide us with an advantage from both a competitive and recruiting standpoint.
The momentum builds on the heels of Eastwick’s recent rebrand to establish the agency as a fully integrated communications shop. With emphasis on growing elite specialist talent, expanding the agency’s tool box and staying on top of the latest trends, Eastwick is well-positioned to service the growing and diverse needs of our clients.
In fact, we recently expanded our integrated footprint with clients such as Neustar, BMC, and Atlas by Facebook. In addition, we have begun work on three brand launch projects including market research, brand development and execution as well as go to market strategy development.
As part of the Eastwick summer offsite, the DBL team hosted a two hour immersive workshop where #TeamEastwick built out an integrated campaign using the latest capabilities from the its Digital Brand Lab. In the coming weeks you’ll continue to see and hear more about our Digital Brand Lab and our commitment to growing Eastwick’s capabilities across digital and brand marketing. In the meantime, want to lean more? Reach out to dbl@eastwick.com.
