AUGUST 2016 NEWSLETTER
Video, Mobile, AR, Oh my!
For 25 years, we’ve been doing things differently. Our three founders pride themselves on creating the scrappy, fun, and great place to work Eastwick still is today. Our founders got together this year to share their best memories — from client successes to embarrassing moments — watch now!
From pioneering a corporate blog back in 2005, to hiring design and marketing expertise for a fully integrated agency, we have always had our eyes on trends. We sat down with our CEO, Barbara Bates, to find out where she sees the industry going, and her top trends for the next five years in PR.
LINKEDIN LAUNCHES VIDEO CONTENT
Earlier this month, LinkedIn launched its first new feature since this summer — platform-hosted video content. Read the break down from our Digital Brand Lab team on the good and the bad of what we know today and how it may influence the future of your business.
ALUMNI SPOTLIGHT: CHRISTINA FARR, FAST COMPANY
Eastwicker from 2011–2012
Message to Eastwick
Congratulations! This team is truly one of the best. Smart, creative, resourceful. It’s been a pleasure working with you all.
How did Eastwick prepare you for life beyond the agency?
It has been my guiding light for what to expect from a great manager.
What are the most valuable professional and/or personal lessons you learned at Eastwick?
Professional development matters. Don’t accept anything less.
What do you miss about Eastwick the most?
The camaraderie.
What was it like going from working for a PR agency to working for VentureBeat?
A big transition. But I do try to be kind and as responsive to folks in PR as I can be. I remember what it was like!
EASTWICK’S TOP 25 CLIENT MOMENTS
As Eastwick continued growing in the mid-2000’s and established itself as a communications force in Silicon Valley, it started taking bigger creative risks in both its client pitches and its campaigns. This month, as we look back to our work with Azul Systems, Seagate, and ShoreTel, we see just how much imagination our team brought to the table for these powerhouse clients.
Client Highlights
Formation Data Systems is transforming the enterprise storage market because of its unique approach to innovation across the industry. In June, it was clear that it was delivering an innovative new product feature that addressed real customer pain points, but there was one small problem in the PR plan — the company didn’t have a customer that was quite ready to be a public reference. Strategically weighing up the strength of the feature’s newsworthiness and the assets that could be leveraged for media, Eastwick worked with Formation Data Systems to announce this product news at Cloud Expo in NY where the team secured a speaking session for CEO Mark Lewis earlier that year. By crafting a strong story for the top media targets, we secured 8 briefings with business, tech, and trade press including CRN, TechTarget, Enterprise Tech, Storage Switzerland & The Register. This resulted in 12 in-depth company feature articles in top titles such as Network World, IT Business Edge,TechTarget & CRN.
Building upon its massive success among consumers — from TED keynotes to classroom lectures, Prezidecided to take its technology, already in use by over 75M global users, and adapt it to the workforce with new features and capabilities specifically designed to enhance productivity, improve decision making and drive sales. When they were gearing up to launch the new product, dubbed Prezi Business, they turned to Eastwick. Eastwick quickly went to work, creating a strategic communications plan, establishing relationships with influential press and hosting a media Salon Dinner with publications like the Financial Times, the SF Business Times and TechCrunch. The launch culminated in coverage in top tier outlets like Fortune, Forbes,IDG and Inc.
© Eastwick 2016 • San Francisco • New York • info@eastwick.com •
(408) 470–4850
