FEBRUARY 2016 NEWSLETTER
EW Turns 25, Hosts 3rd Annual Security Salon Dinner, Client Highlights and More
The end of 2016 will mark Eastwick’s 25th anniversary and we believe that is something worth celebrating all year! Join Eastwick Founder and CEO, Barbara Bates, as she kicks off the festivities and reflects on the launch of the agency, the dot bomb era and Eastwick’s recent acceleration and growth.
EASTWICK SECURITY SALON: TRANSPARENCY, FEAR, TRUST
Eastwick recently hosted its third annual cybersecurity salon dinner, drawing in top executives from Agari, SAP, Neustar, TruSTAR, and 51maps , and reporters from CNBC, The Wall Street Journal, Yahoo! Tech and San Francisco Chronicle. Moderating our discussion around the theme of Cybersecurity: A Global Battlefield, was Anton Chuvakin, research VP at Gartner’s GTP Security and Risk Management group. Read more here about the three key insights that emerged among the security executives and the media who cover the space: transparency, fear and trust.
Client Highlights
For the past three years, Calabrio has gained the attention of Gartner as a Visionary in Workforce Optimization. In 2015, they were proud to announce that they had been named a Leader in Gartner’s Magic Quadrant for Customer Engagement Center Workforce Optimization. To celebrate this accomplishment, Eastwick developed a campaign under the banner message “To become a leader you must begin with the customer” to activate and excite employees, share their success with customers and attract potential new customers. As the central content asset for this announcement, Eastwick designed a SlideShare titled “The Customer-Conscious C-Suite “ that defined what it takes to be a customer conscious organization and how to prepare any leadership team with new perspectives for success and revenue growth. After six weeks, the SlideShare had gained over 18,000 views on the landing page and helped Calabrio connect with their target audience in a new way.
Ranked as one of the top data storage startups to watch in 2016 by TechTarget, Formation Data Systems is on track to transform the enterprise storage industry. Why? Because CEO Mark Lewis thinks ‘enterprise storage sucks’. Working closely with the Formation team, Eastwick has been driving market awareness and interest in Formation’s disruptive storage software through a strategic communications program. In January, while it was a slower news cycle for the company, Eastwick continued to strengthen their leadership position by identifying proactive opportunities for Formation’s executives. This resulted in an in-depth business and executive profile with Mark in Forbes, a 2016 predictions podcast with Mark on The Eigencast, a byline placement with engineering executive Jeff Alexander in Information Management, and other placements in TechTarget, Cloud Computing Today and ITBusinessEdge. Look out for Formation in 2016!
From business plan to a fully-fledged brand, Eastwick is delighted to announce the launch of Swivelfly, a company focused on a new way of furnishing for fast-paced companies. Eastwick began with research (always!) and endlessly geeked out over messaging, mood boards and brand identity designs. Take a look at the final result and their hard-working little Swivelbot, in this explainer video . Eastwick created a consistent, cohesive launch campaign across web copy, media, social, email templates, and advertising, along with a sponsored content campaign through Mashable. Want to know more about what it takes to launch a brand? Contact our Digital Brand Lab!
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