MARCH 2016 NEWSLETTER
EW Launches Healthtech Practice, Attends RSA, Client Highlights and More
EASTWICK LAUNCHES HEALTHTECH PRACTICE
Need a communications checkup? Well, you’re in luck! Last month, Eastwick officially announced its healthtech practice and partnership with seed investor and next generation digital health tech accelerator, Launchpad Digital Health. Learn more about our plans to bring integrated communications support to the booming $4.5 billion B2B and B2C digital health market.
EASTWICK’S CLIENTS WERE WELL-REPRESENTED THIS YEAR AT #RSAC2016!
Over 40,000 attendees, 500 vendors and 600 speakers gathered the week of February 29th at San Francisco’s Moscone Center for the annual RSA Security Conference. With cybersecurity dominating the political conversation over the past year, this was certainly RSA’s most successful event yet. Weren’t able to attend? Read Eastwick’s #RSAC2016 recap for everything you need to know.
B2B? B2C? IT’S NOT ALL THAT DIFFERENT ANYMORE.
Last month, Eastwick sat down with CMO In-Residence, Phyllis Grove, former executive at Sol Republic and Keen, to talk modern marketing trends. Read more about the blurred lines of B2B and B2C and what it means for companies.
FUTURE OF HEALTHCARE DEPENDS ON COLLABORATION, USABILITY AND VALUE
With everyone from Dell CEO Michael Dell to HHS Secretary Sylvia Burwell in attendance at this year’s Healthcare Information and Management Systems Society (HIMSS) conference, discussions focused on the future of healthcare, and how IT is helping make such a future a reality. In case you weren’t able to follow the conversation during the conference, here are Eastwick Healthtech practice’s major takeaways from the event.
Client Highlights
Getting your story and message in position, while simultaneously asking a deeply entrenched market to make a change, is no easy task. When Limelight Health decided to take on the health insurance and benefits industry, they turned to Eastwick. Fueled by deep market research, Eastwick developed a messaging framework around the power of data integration to transform healthcare that could be fed into both the company’s QuotePad 2.0 product launch and ongoing executive thought leadership. Armed with a powerful narrative, Eastwick launched an aggressive campaign placing thought leadership stories in publications like TechCrunch and LifeHealth Pro, product coverage in outlets like MedCity News to highlight QuotePad 2.0, and trend pieces in press like Employee Benefits Advisor. Want to learn more about Eastwick’s healthtech expertise? Contact us at healthtech@eastwick.com.
The San Francisco-based Nasdaq Entrepreneurial Center launched in September 2015 and came to Eastwick with one goal in mind-to provide entrepreneurs with the high-quality, actionable resources they need to be successful. To do this, Eastwick is working to showcase the esteemed leadership team at the Center and position its resources as first-class properties available to founders both physically and digitally. Eastwick started with introducing the executive team to entrepreneurship-focused media and securing coverage in Fortune and Inc. Eastwick’s Digital Brand Lab supported the Center’s ongoing “Faces of Entrepreneurship” campaign, which features the inspiring stories of local entrepreneurs benefiting from the Center’s free training and resources. Find out more about the Center’s class offerings and resources here.
The data storage market is enormous to say the least. It’s populated by industry giants and last year saw more IPO’s and acquisitions contributing to a very busy and crowded market. Since the company’s launch in September 2015, Eastwick has worked with Reduxio Systems to drive interest and establish a clear voice among the loud competitors. Eastwick’s work has included developing messaging and developing posts for the company’s blog that focus on its deep technology and achievement. Eastwick also was able to spotlight Reduxio’s game-changing hybrid storage technology, which lead to the company and executives being mentioned in over 55 articles in outlets such as Forbes, Wall Street Journal and eWeek . The company’s thought leadership has also been showcased in four placed articles and its technology recognized in three key industry awards from TechTarget, VMworld and InfoStar.
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