MAY 2015 NEWSLETTER
CMO in-residence program, women in tech, client highlights & More.
EASTWICK CMO-IN-RESIDENCE PROGRAM
We’ve been spending a lot of time talking to CMOs — there is a lot to learn from them. We’ve heard loud and clear that we need to do an a better job partnering with modern CMOs to provide counsel and services that will help them keep pace and guide them in new directions. This is why we’re thrilled to announce details of our CMO-in-Residence (CIR) program. Learn more about the program and our first CIR, Chris Hummel, from Eastwick EVP and GM Heather Kernahan here.
Learn more about our CIR program on Medium: READ MORE
WALK THE WALK: EASTWICK EMPOWERS WOMEN IN TECH
Eastwick has always fought to highlight and promote the accomplishments of women in technology for over a decade. Today, we are still fighting the good fight with women-powered clients such asWomen’s Startup Lab, Anita Borg Institute, Women 2.0 and Mediaocean, to name a few. Read more from Eastwick CEO and Founder Barbara Bates about the results we’ve achieved for clients like these and others, as well as why we walk the walk.
Learn more about Eastwick empowering women in tech: READ MORE
“If you’re pitching a segment that you wouldn’t want to watch yourself,
you need to re-evaluate your approach.”
Lauren Furniss — “5 Questions with Bloomberg West’s Lauren Furniss Associate Producer”
Client and Eastwick Highlights
Eastwick has partnered withAntea® Group, a global environment, health and safety (EHS) consulting firm, to help the public company promote its tech industry services to EHS tech professionals. We are currently supporting them on messaging, media relations, content marketing, social and research. Samples of this work include a byline in TriplePunditsupporting a new product announcement and creative content such as LinkedIn postsand infographics — for example this one in EHSToday . Eastwick has also supported Antea Group in branding its annual conference with a new name, logo, and custom “save the date” and formal email invite. Social support includes the creation and management of an Eventbrite page, launch of a LinkedIn community and suggested posts. A formal research project also commenced this month and we are looking forward to leveraging insights for future content. We’re proud of the work we’ve accomplished so far and look forward to a strong partnership!
As we mentioned in our last newsletter, we’ve been treating ourselves as a client and have focused on creating a strong awards program. The results? On May 5 at the SABRE Awards in New York, Eastwick was named the 2015 North America Technology Agency of the Year! The competition was fierce, the result of an exhaustive research process involving more than 150 submissions and 50 face-to-face meetings with the best PR firms across the US and Canada. We’re honored for this recognition amongst an impressive group of finalists. We’re also very proud to report our SVP and Head of Digital & Content Marketing, Sahana Jayaraman and our Unify client team are named finalists in this year’s Hubbies awards . The awards honor breakthrough creative work — Sahana is a finalist in the Marketing Tech Influencer category and the Unify team is a finalist in the Best Use of Branded Content category for their New Way to Work Flipboard campaign. Winners will be announced on May 12 in NYC after the Hub Convene conference. Stay tuned!
In March Zuora announced a $115 million funding raise led by Wellington Capital Management and BlackRock Private Equity Partners. It was essential for Eastwick to manage global communications by crafting a message that heightened awareness of a new business category, supported by funding news, and conveyed the significance of the round across five continents. Eastwick worked with the global marketing team on an announcement strategy, which included identifying a core theme and developing a FAQ, bylined article, SlideShare, press release and more. Media outreach secured 28 global briefings resulting in more than 100 global press mentions, including CNBC, Fortune,Forbes, Wall Street Journal,TechCrunch, VentureBeat andRe/Code garnering an estimated 221 million online article impressions. There were more than 3,775 Twitter mentions generating an estimated 31.6 million impressions, and the SlideShare was viewed more than 4,600 times and shared more than 1,000 times.
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