21 Online Marketing Tools So Good, They Feel Illegal: Boost Your Digital Strategy Now

Unlock your business’s full potential with these little-known, powerful online marketing tools.

As a digital marketer, having the right tools at your disposal can make or break your marketing strategy. These 21 online marketing tools may feel so potent that using them seems almost illegal, but they’re entirely above board. Let’s dive in!

1. Mangools: An SEO tool that provides keyword research, tracks your keyword strategy, performs an SEO audit of your blog, and looks for backlinking opportunities. Example: A local restaurant used Mangools to identify local SEO keywords, improving their Google ranking and increasing website traffic by 35%.
2. BuzzSumo: This tool helps you discover what content is popular by topic or on any website. Case Study: Rolex used BuzzSumo to analyze top-performing luxury watch content, allowing them to create more targeted and engaging content.
3. Canva: Canva makes graphic design accessible to everyone. It allows you to create social media posts, presentations, posters, and other visuals. For example, a local bakery used Canva to create attractive social media posts, increasing their Instagram followers by 40% in six months.
4. GetResponse: An email marketing tool that allows you to create, send, and analyze email campaigns. A boutique used GetResponse to implement an email marketing strategy, which boosted their online sales by 25%.
5. SocialBee: Manage all your social media in one place. It can schedule posts, track analytics, and monitor keywords across different platforms. For example, a software company increased social media engagement by 50% using SocialBee’s scheduling and analytics capabilities.
6. Google Analytics: A must-have tool for understanding website traffic, user behavior, and conversion rate. A digital marketing agency used Google Analytics to improve their clients’ website performance and increase conversion rates.
7. Yoast SEO: A WordPress plugin that helps you optimize your site for search engines. A travel blogger doubled their organic search traffic by optimizing their blog posts using Yoast.
8. Omnisend: A comprehensive marketing automation platform geared towards e-commerce businesses, Omnisend allows you to integrate email marketing, SMS, and social media into one complete, unified platform. A case in point: An online apparel store implemented Omnisend to automate their email and SMS marketing campaigns, resulting in a 30% increase in conversion rates. It allowed them to send personalized messages based on customer buying behavior, increasing customer engagement and sales.
9. Shopify: A leading e-commerce platform that allows anyone to set up an online store and sell their products quickly. A good example: A local artisan selling handmade jewelry took their business online using Shopify. They set up a robust, attractive, and user-friendly online store in just a few days, significantly increasing their customer base and sales.
10. Trello: A project management tool that keeps your team organized. A content marketing team used Trello to streamline their workflow and improve their content production rate.
11. HubSpot: All-in-one inbound marketing software that includes tools for email, social media, blogging, and analytics. An e-commerce business used HubSpot to improve its inbound marketing strategy, resulting in a 40% increase in online sales.
12. Ahrefs: An SEO toolset to boost your search traffic, research your competitors, and monitor your niche. A digital marketing agency used Ahrefs to improve clients’ SEO strategies, leading to increased organic search rankings.
13. SocialPilot: A more straightforward and uncomplicated way to schedule posts, track the performance of your content, and manage all your accounts in one place. A personal trainer used SocialPilot to work and organize their social media content, improving engagement and increasing followers.
14. Unbounce: A platform for building, publishing, and testing landing pages. An insurance company used Unbounce to create and test different landing pages, improving their conversion rate by 20%.
15. SurveyMonkey: A tool to create and publish online surveys in minutes and view results graphically and in real-time. A tech startup used SurveyMonkey to gather customer feedback, leading to critical product improvements.
16. Hotjar: A tool for understanding your web and mobile site visitors, offers heatmaps, session recordings, and surveys. An e-commerce site used Hotjar to identify areas of user friction, boosting their conversion rate by 15%.
17. Slack: A communication tool that can improve collaboration in teams. A digital agency used Slack to streamline internal communication, increasing productivity and reducing project delivery time.
18. Crazy Egg: A platform providing user behavior insights through heatmaps and A/B testing. An online education platform used Crazy Egg to optimize its site, improving course sign-ups by 25%.
19. Tidio: A user-friendly chatbot builder tool for various use cases, from customer support to lead generation. For instance, a real estate agency used Tidio to build a chatbot for their website, which answered common customer queries instantly and collected leads, resulting in a 20% increase in customer satisfaction and lead capture.
20. Stormlikes: A reliable platform that helps boost your social media presence by purchasing followers, likes, or views for Instagram, Facebook, or TikTok. A lifestyle influencer used Stormlikes to gain an initial boost in followers and engagement on Instagram, which helped establish credibility and attract organic followers.
21. Zapier: A tool that connects and automates your favorite apps so they work together. A small business automated its lead generation process using Zapier, saving hours of manual work each week and increasing leads.

Conclusion

These 21 tools, while powerful, are just the tip of the iceberg. Digital marketing is a vast field, constantly evolving with technology. The key to success is to stay informed, adapt, and choose the right tools that align with your business goals.

Armed with these tools and the knowledge to leverage them effectively, you’re well on your way to supercharging your online marketing strategy. Remember, the best marketing doesn’t feel like marketing; it feels like a seamless part of the customer journey.

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Remember to like, share, and comment if you found this guide helpful, and stay tuned for more insights and tips on digital marketing. Your journey into the heart of the digital world has only just begun.