Guest Posting — The basics
What is Guest Posting or Guest Blogging?
Whenever you write an article on a website that you don’t own, but you have the permission to post as Guest. Most of the times, Guest Posting is done for free.
What are the benefits of Guest Posting?
Link building is the strategy behind Guest Posting.
An efficient link building strategy can ultimately: bring more traffic to your website, improve your website’s ranking by search engines and higher profit/revenue after all the struggle.
How to choose the right website for Guest Posting?
- choose websites that publish in the same niche as your website
- choose pages that have higher authority rank given by search engines than your page (it will help increase yours).
- verify/check the websites in order to determine their authority for search engines like Google or Yahoo!
- don’t believe everything you read — in order to attract users to Guest Post, some websites claim that they have more visitors than they actually have.
- read the terms and conditions for Guest Posting on each website and compare — which one works better for your needs?
- inspire yourself from your competition — what’s their strategy and does it seem to be working?
Audience study before Guest Posting
Main criteria to take into consideration in order to get to know your audience better:
- audience numbers (how many visitors are there?)
- source of your audience (how much of the total visitors are coming from internal traffic from the platform — how much is organic traffic?; preferably to be expressed in %).
- an audience’s trending content (what does your audience like or respond to?, what types of content tend to have more comments or shares?)
- structure of the articles (how do the trending articles look like —how long are the trending articles as in word-count?, how many images for that approximate word-count? where are the images placed?)
Learn about Google Page Rank
Google Page Rank could be viewed as a ‘grade’ given by Google to your page, in order to determine the importance of a webpage . It works on a scale from 0 to 10, where 0 is the worst and 10 is the best.
A high Google Page Rank will mean more traffic for your website from the search engine.
Check below Google’s answer for How does Google Page Rank work?
I am mentioning Google Page Rank because it’s a good method to check whether a website is worth spending time to submit articles. If a website claims to have 200.000 visitors, but the Google Page Rank shows 0/10, it’s most likely a big lie.
— What do you think, will you give it a try on Guest Posting?—
