All filters explained — EasyLeadz

Shreyaa Ratra
EasyLeadz
Published in
4 min readAug 3, 2018

This article helps you in using all targeting filters available in EasyLeadz dashboard.

Growth Signal filter

There are four options in this filter:

  • Funding — if you want to target companies that have recently raised funds.
  • Hiring — if you want to target companies that are actively hiring for certain roles.
  • Just Launched — if you want to target companies that have just launched new websites, new mobile apps etc.
  • Launching soon — if you want to target companies that are going to launch new mobile apps, website etc.

Industry

This filter helps you target companies basis on the industry the company falls in.

Example: If you want to target all Automotive Companies then chose Automotive as industry.

Employee Count

This filter helps you target companies basis on how many employees are there in the company.

  • Startups — generally have 1–10 employees.
  • SME’s — generally have 11–50 or 50–200 (upto 200 employees).
  • Mid sized companies — have upto 1000 employees in their organisation.
  • Enterprise companies — have above 1000 employees in their organisation.

HQ Location

HQ location is the head quarter location of the company. If you want to target companies that are headquartered in United states then use this filter as a method to filter companies.

Activity Location

Activity location is different from HQ Location. A company might have Headquarters in US but is also operating in India.

If you want to target companies that are hiring in India and have head quarter in US then enter “India” in activity location and “United States” in HQ location.

If you want to target companies that are hiring in India irrespective of their HQ location, then simply use Activity location as a filter and no need to use HQ location as a filter.

Hiring Tags

This filter helps you target companies basis on their recent hiring activities.

If you want to target companies that are recently hiring for digital marketing roles then enter “Digital Marketing” and click on apply filters.

If you want to target companies that are hiring for cloud computing or big data roles then enter those roles in hiring tag filter and apply filter.

Monthly Page visit

This filter helps you target companies basis on monthly traffic on their website.

If you have a customer support chat tool that you want to sell, then companies with a certain minimum monthly traffic become more relevant for your targeting.

Tech Stack

This filter helps you target companies basis on the technologies and tools the companies use.

If you want to target companies who use INTERCOM or HUBSPOT or any other technologies then try typing INTERCOM and select it and apply filter.

SAAS Companies

If you wish to target companies that are SAAS companies i.e Software as a service companies then use the checkbox that says “Is SAAS”

Sometimes the product or service that you sell might be more relevant for SAAS companies i.,e companies who have product/software over cloud.

Has Mobile App?

This filter helps you focus on companies that have mobile apps.

You may have a product like analytics software that helps all mobile app companies track their retention or user growth. This filter helps you focus on companies that have mobile apps.

ProTip

You can apply several filters and combine together to form several targeting lists or segments.

Like if you want to target companies that have recently raised funds and are based out of India and have more than 50 employees.

Or, if you want to target companies that have headquarters in United States and hiring in India for social media and have more than 100 employees.

--

--