Driving Productivity in Outbound B2B Sales
If computer is the bicycle for the mind, Software tools are for Sales
For any Sales team or SDR’s
Time saved in automating repetitive tasks = Time spent in focusing on conversions
To work out the balance contained in above equation technology plays a crucial role to help shift focus from manual data collection and data entry tasks to focussing on driving bottomline.
If there ever was a time to build a Sales technology stack its right now. In case you are not building it then your competition is for sure and leaping ahead. Opportunities to use data to drive profitability are growing at a rapid pace. Software tools help salespeople to leverage this data towards being more productive.
CRM is closest to must have technology and is generally the core stack for any business. I would like to discuss going beyond the core stack where in sales people use software/tools to add to productivity and gain more insights to improve conversions.
- Using sales acceleration platforms to automate targeting wide range of segments and having the ability to experiment. They eliminate manual processes of collecting information from disparate sources. Few of the tools which help you do that
2. Using tools which help find contact information such as E-mails, contact numbers, social profiles quickly and help scale up outreach process. You can find a list of bunch of such tools here.
3. E-mail automation tools which help save a ton of time w.r.t. to sending personalised outbound e-mails at scale and follow-up without having to manually track stuff. Few of the tools which help you do that
Building your sales stack depends a lot on your
- Existing processes.
- Channels to be targeted for Outbound.
- Budget
- Flexibility tools give you to experiment
We at Easyleadz realised that to tilt the equation in favour of sales folks a fully automated system would be the solution. So we have launched a fully automated version which works like a virtual sales assistant and takes care of the whole outbound process.
Right from finding the companies matching targeting criteria to e-mailing and following up with relevant decision makers all is taken care by the system.
Tools are umpteen and technology is favouring the curious. Lets use it as the launchpad rather than walking to the destination.
Happy Selling!
